Category: business success

Happy Trainers. Successful Fitness Business.

Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.”  Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how…

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A Leader They Will Follow

Here we are at week three of my 4 week series on Leadership in the Fitness Industry. I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow!  You also now know why successful businesses require leaders who devote…

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Racing Events: Get Involved. Get Clients

Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business. Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility…

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Second Step To Marketing Success

In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success! You MUST KNOW YOUR BUSINESS! It can be tough to dig deep and understand the ins and outs of your…

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Cancellations Without Stress – 4 Simple Steps

Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients. The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!…

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Weight Loss Challenge: This Rule Is Top Priority

I have walked you through many different success strategies when it comes to hosting a weight loss challenge. 4 Tips For A Successful Weight Loss Challenge Weight Loss Challenge Recruitment  Competition Creates Results – Weight Loss Challenges   I recently sent a reminder to our personal training staff about this very important piece to a…

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Employee or Independent Contractor? You NEED to Get This Right!

Do you classify your staff as employees or independent contractors? Either way, you should know the law! I just returned from IHRSA where I attended a session by an attorney who talked about the IRS crackdown on Fitness Clubs and Studios categorizing Trainers as Independent Contractors when they should be classified as Employees. All it…

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