I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back and review the big picture. Whether you are just starting out or if you have been at it for years, these are the…. ……Simple…
Hey fit pros… have you ever been to the IHRSA Convention? It is the best place to learn from and interact with other fitness business owners and managers. Remember, you can only stay on top of your game if you know what is going on in the industry and continue to learn the best ways…
Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs. I’ve found that most businesses struggle because they don’t understand best business practices and they don’t have…
Here at Northwest Personal Training & Fitness Education we have quite a lengthy apprenticeship program that helps us decide if a potential new hire will be an asset to our team and a good match for our team. Once that process is complete and the new personal trainer has accepted the offer, and employee agreement…
Some Sad Facts About Gym Goers: Only 20% of people who are members of a typical gym actually use their membership. Most large fitness clubs operate on a pure volume model and have 8000+ members. Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually…
Group Training sounds like a smart idea on paper, but how do you structure programs and sessions for a group of people with all different fitness levels, needs and goals? And what results can clients expect with only 1/3 to 1/4 of the attention they would normally get from a private trainer? Although programming for…
It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start! The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle. Whether or not…
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto….
We all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get…
Here’s some tips to ensure you set the stage for an incredible 2016. Think of this as a 2016 Fitness Business Pep Rally! Share with your team…. Be at Your Best: Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford…
