In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success! You MUST KNOW YOUR BUSINESS! It can be tough to dig deep and understand the ins and outs of your…
Cancellations Without Stress – 4 Simple Steps
Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients. The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!…
Have a Plan for 4th of July – Reschedule Them Now!
We are quickly approaching the 4th of July, which falls on a Thursday this year. So…what will you do? Will you be closed all day? Will you offer a specialty class? No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel! …
Team Meeting: Shark Tank Style
We recently had our mandatory monthly team meeting and I wanted to try something new. Here is what I needed: New ideas on how to cut costs New ideas on how to increase revenue Our staff to feel included and connected to the decisions we make Don’t forget to sign up to automatically receive…
Weight Loss Challenge: This Rule Is Top Priority
I have walked you through many different success strategies when it comes to hosting a weight loss challenge. 4 Tips For A Successful Weight Loss Challenge Weight Loss Challenge Recruitment Competition Creates Results – Weight Loss Challenges I recently sent a reminder to our personal training staff about this very important piece to a…
Employee or Independent Contractor? You NEED to Get This Right!
Do you classify your staff as employees or independent contractors? Either way, you should know the law! I just returned from IHRSA where I attended a session by an attorney who talked about the IRS crackdown on Fitness Clubs and Studios categorizing Trainers as Independent Contractors when they should be classified as Employees. All it…
Self-Care is Not Selfish
“Self-care is not selfish. You cannot serve from an empty vessel.” This is a quote that every Personal Trainer should keep in mind. Remember, it is important to take care of yourself. It is the only way you can give your clients what they need to succeed. It will allow YOU to succeed as well!…
Offer These Top 2019 Fitness Trends?
The American College of Medicine recently released a report of the Top New Fitness Trends for 2019. Do you offer these options for your clients/members? Our clients are looking for variety, quality and accountability. Keep things interesting and they will keep coming back for more….
YOUR Fitness Business Needs These 5 Things To Succeed
Last week I reviewed the big picture attributes and commitments you need 1in order to run a successful fitness business. The next step is ensuring that you have a strong enough foundation to sustain all of the business you wish to create! If you haven’t taken the time to hash out these 5 things for your business…now…
7 Must Haves For Fitness Business Success
I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back and review the big picture. Whether you are just starting out or if you have been at it for years, these are the…. ……Simple…