We are currently preparing for our annual Spring Makeover/Weight Loss Challenge. This is our biggest “extra” revenue generating program of the year. We generate about $20k in extra revenue with this program every spring. We normally start the Spring Makeover Challenge in mid April. That means we need to get everything prepared with our personal trainers,…
In my last blog post I walked you through how and why you should send out regular press releases. Now, I want to share 2 of our press releases from this summer. I used the methods that I described in this blog post and it worked! We received a ton of free press from these…
If your like most fitness facilities…you don’t have a large advertising budget. We get that and press releases are one of the ways we try to drum up free advertising. There is work involved, but it is worth it. Press Releases Create a list of key local media contacts Develop a list of key local…
Positive google reviews are incredibly important when it comes to attracting new clients to your fitness business. Google might be the first place a potential new client comes in contact with your fitness business and we all know they will be reading the reviews! So…how do you get those 5 star reviews? We recently launched…
Fall is a great time to run a wellness reset program. Help clients reset after a summer full of BBQs and ice cream! This is a great way to engage current clients, encourage old clients to come back and gives you something to market to potential new clients. Our Fall Wellness Reset Program will begin…
Fit pros. If your clients are like ours….they like to be outside spending time with friends and family over the summer. All of the summer fun means we will typically have a slower July & August. Revenue and clients tend to be down during this part of the year. Not to worry! We have ways…
Fit Pros – have an “About Us” section on your website? We are going to try something new with our “Meet Your Trainers” bio page. This project will give us a fun way to highlight our amazing staff and gives us something exciting to include on social media and in our enewsletters. New Twist on…
In my last blog I walked you through how to Run a Weight Loss Challenge. Now it is time prepare your Weight Loss Challenge flier. Weight Loss Challenge Flier Checklist: Name of your business/logo Name of your challenge Why they should join Program launch date Brief explanation of challenge What they can expect to get…
Fit Pros, your beginning of the year rush is probably starting to slow down. You may be looking for ways to bring in new clients and ways to keep your current clients engaged with your business. One way we keep clients heading through the doors is to run a weight loss challenge. If running a…
It is that time of year where….if you have done the appropriate marketing work….you have lots of potential new clients walking through your doors. Are you ready for them? Do you and your staff have a specific plan on how to show these potential new clients how you and your staff can be the ticket to…
