Hey Fitness Pros, Mothers Day is 2 weeks away and I wanted to make sure you’ve got something special planned for the ladies at your club. Here are some ideas that are not too late to initiate: Offer a Mother’s Day special on services. We offer specials on Personal Training, Partner Training, Massage, Pilates and…
Success with Groupon for Fitness Pros
Hey Fitness Pros, We launched our 1st Groupon promotion this weekend and from our perspective, it was wildly successful. We signed up 179 new clients! That’s 179 people and all their friends who they will rave about us to!!! A huge marketing boost! Here is how it worked: – Offer: $99 for 6 Weeks of…
One of my biggest pet peeves…
Hey Fitness Pros, Just returned from Spring Break in the Dominican Republic with my kids. I did another teaching vacation in exchange for free accommodations, food and drinks for myself, a guest and my 2 kids. It’s the best gig ever! World-class resort and I get to meet amazing people from all over the world! …
Don’t make this mistake!
Hey Fitness Pros, In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So…
More info on launching a $20,000 Six week Weight Loss challenge
Hey Fitness Pros, I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge. Our program lasts 6 weeks and has generated $20,000 in that short period of time….
4 things to reach Million Dollar Personal Training success
The #1 Problem in the Fitness Industry
Hey Fitness Pros, I just returned from the IDEA Personal Training summit in Washington DC. It was a fabulous event and the attendees were awesome! I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”. The content is one that all Fitness Pros need to be aware of and take…
5 critical steps to business success as a Personal Trainer
Hey Fitness Pros, I hope you’ve survived the January rush and business is still flowing in. It’s been one month since many of our clients have set New Year’s Resolutions and of course, it’s our job to provide the guidance, support, education and kick in the butt that our clients need to keep them on…
Lessons from Jack LaLanne for Personal Trainers and Fitness Instructors
Dear Fitness Pros, I am so excited to relaunch my Business of Personal Training blog. It’s got a new look and feel with functioning that should make it more user-friendly for you and easier to interact and post comments. My goal is to blog two times per week and provide you with technical, practical and…
Be the Health and Fitness Expert in your Community!
Hey Fitness Pros. Have you noticed on TV, newspaper and radio…everyone is talking about fitness and healthy eating and New Years Resolutions?! Now is the time to position yourself as the local Fitness Expert. Contact local producers and editors and let them know you’re available and pitch some good ideas for them. · Exercising on…