Category: business success

Email & Video To Clients About Masks

Fit Pros….last week I gave details on the latest email I sent to our staff about how to approach our new (again) mask mandate here in Washington State. This week, I want to share the mask mandate informational email I sent to clients and the video I posted on our Northwest Personal Training Facebook page….

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Fit Pros: Back to Masks?

It feels like we are on repeat right? Back to masks at fitness facilities? Here in Washington State our Governor recently announced that masks are required indoors whether individuals are vaccinated or not. Governors across the country are making similar decisions. Don’t forget to sign up to automatically receive my latest blog post in your…

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Help Clients Transition Back to the Gym

One thing so many of our clients have learned over the last year is the importance of their health. Research demonstrates that if you contract Covid-19, you are also less likely to be hospitalized and die if you are fit and healthy. Besides age, overall fitness is the leading indicator of how successfully– or not–…

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Effective Marketing & Programming for Clubs & Studios

Not every business has the budget of a large fitness chain. I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as: Cost Effective Marketing Initiatives Programming Community Relationships Client Retention Success for Fit Pros During a Pandemic…

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Conducting On Floor Peer Reviews

One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers…

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We Are Going to Celebrate – Are You?

Northwest Personal Training is 21 years old and we are going to celebrate! Our celebration won’t look the same as our past anniversaries, but we have some safe and fun activities planned for our staff and clients. Do you have something to celebrate with your fitness community? Now, more than ever, we could all use…

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Podcast with Sherri: Marketing Tactics to Grow Your Fitness Business

Even though most of us fitness business owners and managers are focused on just keeping our doors open right now…we can’t lose sight of the importance of planned and continual marketing. I recently recorded a podcast that I want to share with you. This podcast focuses on work-life balance, fitness business systems, marketing fundamentals, marketing tactics…

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