Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business. Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility…
Do you know what our biggest problem is? It is probably your biggest problem too. THE MAJORITY OF PEOPLE DO NOT LIKE TO EXERCISE! The biggest problem working in the fitness industry is that we are offering a product that most people hate. So each and every one of us has to do whatever we can…
Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients. The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!…
Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well…. “As we get older, we tend to lose muscle…
We are starting to prepare for our most successful “extra” revenue generating program….our Spring Makeover/Weight Loss Challenge. We generate about $20k in extra revenue with this program every spring. We normally run this challenge starting in mid April. That means we need to get get everything prepared with our personal trainers and post the challenge…
Last week we discussed the importance of reaching productivity goals and we gave you lots of ideas on how to do that. This week I would like to give you THE BEST way to hit productivity goals and keep the clients you have. Remember, here at Northwest Personal Training we ask our trainers to have…
Group Training sounds like a smart idea on paper, but how do you structure programs and sessions for a group of people with all different fitness levels, needs and goals? And what results can clients expect with only 1/3 to 1/4 of the attention they would normally get from a private trainer? Although programming for…
As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients…
We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential…
Are you seeing this? It is about this time in January when a lot of fit pros start to see clients (despite our best efforts) lose their resolve and start slipping back into old routines. Try sending them this info or at least talking them through these points. These simple actions can mean the difference…
