Strong Retention From Simple Actions

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As fitness business managers and owners we know that having a solid internal marketing strategy in place (including a solid referral program) is one of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. Last week we talked about how hosting events and adventures can keep your current clients engaged and excited about your business. Simple actions like accountability emails can also remind your clients that you care….and keep them coming back!

One of our trainers sent this email out to her Monday morning group training class and I wanted to share it with you and then explain why simple communications like these can make a HUGE difference to your clients and your bottom line.

Here is the email:

“Hey Gang,

I know that I will be feeling MY muscles tomorrow!!  That was a tough workout today. Go ahead… pat yourselves on the back. For those of you that couldn’t make it in WE MIIISSSSSED YOU!! We did a Tabata workout and it was hard but we made it and are better for it;)

Just a heads up on our upcoming events:




Emails like this…..

1) ….show our clients that we care about their adherence to their fitness goals and recognize when they have worked hard.  What better way to call out successes and also call out who didn’t attend class then a quick email like this?

2) … the trainer a chance to personally invite (and remind) our clients of our upcoming events.

3) ……prove that our customer service is top notch, which keeps clients coming back for more and they are more likely to refer friends and family to our studio!

We use our software system to keep track of who should be attending our group training classes and can pull email addresses to give to trainers so they can send out group emails like this. Want to know more about the software system we use (Mindbody Online)? (Want to try Mindbody Online? Get 3 months 25% off at signup.)

So encourage your trainers to use their admin time to send out simple emails just like this.  You will be amazed the impact little things like this can make!

Yours in health, fitness & business,
Sherri McMillan


The Spring Fitness &  Training Forum is THIS Sunday March 4th! Join us and other Pacific Northwest Fit Pros for a 1 day event with numerous sessions to choose from. 0.8 ACE CECs, 0.8 NASM & 0.8 NSCA CEUs. Lunch is included. 10% off until Feb 25th.


*One of our favorite marketing tools*
 We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).




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