It is January and, for most fitness businesses, this is the busiest and most profitable time of year. Is your fitness business thriving? Or is your fitness business struggling to stay organized and proactive? Over the last 24 years of running Northwest Personal Training I have found that having a comprehensive corporate manual is essential…
Do you have a specific way that you and/or your staff turn tours into sales? If a potential new client has taken the time to walk into your business, they are interested in your services! Your job is to prove that you can help them. If they walk out without booking a complimentary session, workout…
We recently started a “Featured Local Business Program” here at Northwest Personal Training. How We Run The Featured Local Business Program Choose a local business to feature each month. We ask our staff for help with this and ask their opinions on which local businesses we should offer this program to. The local business should…
Now is the time to ensure your sales stay consistent throughout the Spring and Summer. Get potential new clients signed up now with follow up and dedication. Try these tips to get more clients through your doors and signed up with your fitness business: Call Them Now! Have staff members call…. Potential customers who came…
Now, more than ever, personal trainers and fitness business owners/managers must be able to answer the question most potential clients will ask: Why Should I Hire YOU? Help Clients Reach Goals: You will provide efficiency and effectiveness so they are not wasting any time in the gym and achieving the results they desire. You will design a safe…
Last week I reviewed some of the best ways to set 2020 up for success. This week, I will give you a few more tips on how being prepared and honing your skills will make the difference for your fitness business this year. Be mentally & physically prepared to work hard You might need to…
The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period. Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of a first session,…
Do you have clients who have college age kids or grand kids? Those students will be coming home for their holiday break soon. What better way for your clients to spend quality time with their students then to work out together while they are home on break? Try offering a student discount during December and/or…
Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine! So that means it’s time for you to get busy! What are you doing to entice people back or into your program? Are you offering some type of promotion…
If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of…
