We are constantly doing things to ensure that our brand, our business, our studio and our trainers are top of mind when people in our community are thinking about improving or maintaining their health and fitness. One of the many ways we do this is by creating walking billboards! That’s right. We LOVE to have…
During a recent IDEA Fitness presenter meeting we discussed our presenter creed. I thought it was very applicable to all of us in the fitness industry. I shared this with our team here at Northwest Personal Training and I think it is a reminder we could all use during these tough times. Don’t forget to…
We recently had our first IN PERSON monthly meeting. It was so nice to get our team together (not on a zoom call!). We reviewed many day to day topics and brainstormed on the more difficult topics concerning COVID, masks and how to best make our clients feel comfortable AND how to help our staff…
One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers…
Team meetings are an important part of keeping your team informed about your business, they help you team get to know each other and they are a time to share ideas. If your fitness business is anything like ours….your staff is always coming and going and never on the same schedule. That means that many…
When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment. Unfortunately, only one person wins these…
Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.” Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how…
Here we are at week three of my 4 week series on Leadership in the Fitness Industry. I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow! You also now know why successful businesses require leaders who devote…
As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct peer…
We recently had our mandatory monthly team meeting and I wanted to try something new. Here is what I needed: New ideas on how to cut costs New ideas on how to increase revenue Our staff to feel included and connected to the decisions we make Don’t forget to sign up to automatically receive…
