Our annual 6 week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra winter layer that most of us put in during the cold, dark rainy days. Each of our trainers recruit team members and we all compete against each other to see who can…
Hey Fit Pros. We are getting ready to launch our yearly Spring Makeover Challenge and we are putting together the final details of how the launch will go and some other details as well. I thought I would share these details with you so that if you have decided to run your own weight loss…
If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let…
Happy Valentine’s Day Fit Pros! We LOVE you for what you do everyday…. We are going to take a break from our “Give Your Clients Their Dream Life” series because I wanted to share some helpful marketing and client retention information that you can use TODAY! Because of this special little holiday…..the LOVE bug has…
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your business and know yourself. Once you know all of these aspects of your business you are ready to establish a…
We are constantly doing different things to ensure that our brand, our business, our studio, our trainers etc….are top of mind when people in our community are thinking about improving or maintaining their health and fitness. One of the many ways we do this is by creating walking billboards! That is right. We LOVE to…
As fitness business managers and owners we know that having solid internal marketing strategies in place (including a solid referral program) are some of the best ways to keep our current clients engaged, coming back for more and sending their friends and family our way. I have shown you lots of different options to include…
Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with…
Keeping your personal training schedule full requires an entrepreneurial mentality. It requires leadership from the personal training director and a reason for a personal trainer to take full ownership of their schedule. Personal training directors and personal training studio owners often struggle with how to educate and encourage their staff to continually ask for referrals and…
I have mentioned the importance of sending out regular press releases in the past, but something really great happened for our studio this week that made me want to remind you that you can have press release success just like us! I have a list of local contacts (that I built by going to newspaper,…
