It is no secret that online marketing is a MUST for all businesses. As fitness business owners and managers we know that we need to have accurate and enticing information on services like Mindbody Online, IDEA Find a Personal Trainer, Google and Yelp. We need to have mobile friendly websites and be posting, sharing and…
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto….
It is getting progressively more difficult to capture the attention of our clients and potential new clients when trying to advertise our services. The amount of social media and email notices we each get in a day can be overwhelming and that often means we miss things or don’t have the time to read each…
We all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get…
Our annual 6 Week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra layer that many of us put on during the cold, dark rainy days of winter. Each of our trainers recruit team members and they all compete against each other to see who…
Mother’s Day is just around the corner. Plan special activities, events, classes etc to celebrate women! Here are some ideas for you: Host a Mother/Daughter class ie Dance, Yoga, Kickboxing… Organize a Mother’s Day Bootcamp Organize a fundraiser with the beneficiary being an important woman’s cause Hold a Woman’s Health seminar Bring in a massage…
Hey fit pros! Do you have a Valentines special running right now? What better time to to share the love and give current and potential new clients the opportunity to work with you more or start working with you? We are currently running this special. If you are going to run a Valentines special you better…
It is common for group exercise numbers to be low during the summer months. This leaves more weight on the shoulders of group exercise instructors/personal trainers to hold our clients accountable to their fitness regimen. Remember….keeping your clients accountable for their exercise is YOUR JOB! Make sure you nudge clients if they are missing their…
I just wrote an article for PTontheNet and I really wanted to share all of this great info with you! It is all about the 3 main ways Fit Pros can get free advertising! “As you know, here in the fitness industry, we have LOTS of extra revenue to spend on advertising and we are…
Our annual 6 week Spring Makeover Challenge allows our clients to participate in a fun, friendly team competition to help them shed that extra winter layer that most of us put in during the cold, dark rainy days. Each of our trainers recruit team members and we all compete against each other to see who can…
