The Power of Words: Fit Pro Marketing

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It is no secret that online marketing is a MUST for all businesses. As fitness business owners and managers we know that we need to have accurate and enticing information on services like Mindbody Online, IDEA Find a Personal Trainer, Google and Yelp. We need to have mobile friendly websites and be posting, sharing and re-posting on social media regularly. Now, here are the questions you should be asking yourself: what are the best words to use when marketing? What words are best at attracting potential clients and that encourage them buy?

Here are some words to keep on file.
Reference them when writing posts, blogs, articles etc.


Words to use in a headline:

  • Announcing
  • New
  • At Last
  • Now
  • How to
  • Who else
  • How
  • Wanted
  • Why
  • This
  • Which
  • Advice


 Words to use in supporting text:

  • Now
  • Miracle
  • Discovery
  • Quick
  • Health
  • It’s here
  • Sensational
  • Announcing
  • Improvement
  • Challenged
  • Compare
  • Startling
  • New
  • Offer
  • Proven
  • Wanted
  • You
  • Money
  • Introducing
  • Remarkable
  • The Truth About
  • Save
  • Love
  • Magic
  • Results
  • Easy
  • Guarantee
  • Safety
  • Last chance
  • Revolutionary
  • Important Development


Alvin Eicoff’s Formula:

Alvin Eicoff, a well-regarded marketing guru has a formula for writing promotional text.

  1. State the Problem
  2. Explain the Solution
  3. Demonstrate how your specific service best provides the solution

These three things must be accomplished in as clear, clever and concise a way possible. Most marketing experts suggest as little text as possible in your materials to get your message across so as not to confuse the buyers’ eyes.

I am sure you are using multiple ways to market your fitness business through online resources, word of mouth referrals, press releases and local promotions and partners. Before you push “publish” on any of them make sure you are using power words, you are being clear and that you are brief!

Yours in health, fitness & business,
Sherri McMillan


The Spring Fitness & Training Forum is Sunday March 4th! Join us and other Pacific Northwest Fit Pros for a 1 day event with numerous sessions to choose from. Lunch is included. 10% off until Feb 25th.


*One of our favorite marketing tools*
We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).



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