Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by…
“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry….
It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start! The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle. Whether or not…
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto….
The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead…
Afraid to call that client who is still paying for a membership, but hasn’t been to your fitness club in a LONG time? You shouldn’t be and here’s why….. The term “Don’t wake the sleeping giant” is used by fitness clubs to describe what happens if you call that fitness club member who hasn’t been into…
We all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get…
Here’s some tips to ensure you set the stage for an incredible 2016. Think of this as a 2016 Fitness Business Pep Rally! Share with your team…. Be at Your Best: Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford…
The Holiday season is upon us and that often means your business will be closed on those special days. The holidays also mean that personal trainers will be requesting vacation time. Do you have policies that will keep both your clients and your personal trainers happy during the holidays? Over the next few weeks I…
One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many…
