I have written on numerous topics in this blog related to running a highly successful and profitable personal training business, and today I want to help you take a step back and review the big picture. Whether you are just starting out or if you have been at it for years, these are the…. ……Simple…
Hey fit pros… have you ever been to the IHRSA Convention? It is the best place to learn from and interact with other fitness business owners and managers. Remember, you can only stay on top of your game if you know what is going on in the industry and continue to learn the best ways…
Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs. I’ve found that most businesses struggle because they don’t understand best business practices and they don’t have…
Some Sad Facts About Gym Goers: Only 20% of people who are members of a typical gym actually use their membership. Most large fitness clubs operate on a pure volume model and have 8000+ members. Because only twenty percent of their members actually use the facility, they can keep their rates lower because they actually…
Are you and your personal trainers be productive? Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more. Here is a recent email that our Personal Training Manager sent out to our trainer…
Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule by…
“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry….
It is the unfortunate truth that many small businesses fail and so many times before they have even had a chance to start! The fitness industry is no exception. Throughout my years of consulting….I have found that a lack of leadership can be one of the main reasons that fitness businesses struggle. Whether or not…
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto….
The reality that is you could have one client scenario and twenty different trainers would come up with twenty different workout programs. There are so many variables to manipulate that the chances of two trainers designing the same program is next to impossible. So which program is right? Many different types of programs can lead…
