If you have been following my blog the last three weeks you are now aware of the essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients. You need to know YOURSELF. You need to know YOUR BUSINESS. You need to know YOUR…
In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success! You MUST KNOW YOUR BUSINESS! It can be tough to dig deep and understand the ins and outs of your…
Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine! So that means it’s time for you to get busy! What are you doing to entice people back or into your program? Are you offering some type of promotion…
Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients. The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!…
We are quickly approaching the 4th of July, which falls on a Thursday this year. So…what will you do? Will you be closed all day? Will you offer a specialty class? No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel! …
We recently had our mandatory monthly team meeting and I wanted to try something new. Here is what I needed: New ideas on how to cut costs New ideas on how to increase revenue Our staff to feel included and connected to the decisions we make Don’t forget to sign up to automatically receive…
Do you classify your staff as employees or independent contractors? Either way, you should know the law! I just returned from IHRSA where I attended a session by an attorney who talked about the IRS crackdown on Fitness Clubs and Studios categorizing Trainers as Independent Contractors when they should be classified as Employees. All it…
“Self-care is not selfish. You cannot serve from an empty vessel.” This is a quote that every Personal Trainer should keep in mind. Remember, it is important to take care of yourself. It is the only way you can give your clients what they need to succeed. It will allow YOU to succeed as well!…
Last week I gave you some action steps to help your clients and your business as we lead up to Valentine’s Day. We LOVE to share the LOVE in February. You should too! Here at the deals we are running for Valentine’s Day/The Month of February: 10% off Partner Training Introduction to Group Training Package…
The American College of Medicine recently released a report of the Top New Fitness Trends for 2019. Do you offer these options for your clients/members? Our clients are looking for variety, quality and accountability. Keep things interesting and they will keep coming back for more….
