Afraid to call that client who is still paying for a membership, but hasn’t been to your fitness club in a LONG time? You shouldn’t be and here’s why….. The term “Don’t wake the sleeping giant” is used by fitness clubs to describe what happens if you call that fitness club member who hasn’t been into…
We all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get…
Here’s some tips to ensure you set the stage for an incredible 2016. Think of this as a 2016 Fitness Business Pep Rally! Share with your team…. Be at Your Best: Well, as a fitness professional, we expect that year-round, right?! But it’s even more important in the beginning of the year. You can’t afford…
The Holiday season is upon us and that often means your business will be closed on those special days. The holidays also mean that personal trainers will be requesting vacation time. Do you have policies that will keep both your clients and your personal trainers happy during the holidays? Over the next few weeks I…
One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many…
As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct…
I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more. Here is a recent email that our Personal Training Manager…
“The Go Giver” is a quick easy read that follows a young, ambitious sales associate trying to reach success in this career. He’s working hard but not getting anywhere when a colleague provides him the name of a consultant who could provide him the insight he needs to excel. In this parable, we are introduced…
If your clients are like mine….more and more of them are signing up for running events. This trend is not only wonderful for your clients’ and their health….it can also be an easy way for you to earn extra revenue with a running program! Check out how we operate our running program, set up your own and…
There are a lot of different ways to achieve the same results. That’s why during our annual Spring Makeover Challenge, our trainers and their teams compete against each other to see who can shed the greatest amount of body fat in 6 weeks using different approaches. So far in this series, I’ve shared with you 2…
