Over the past month you have probably read my blog posts on leadership: “How To Go From Trainer to Leader,” “Lack of Revenue? Lack of Leadership,” “A Leader They Will Follow.” Now that you know how to become a leader and where you should be spending your time…it is time for you to learn how…
Here we are at week three of my 4 week series on Leadership in the Fitness Industry. I have explained the reason why it is important to make the transition from being a trainer to being a leader so that you can take charge of your business and grow! You also now know why successful businesses require leaders who devote…
Hosting a racing event is an excellent way to get new clients walking through your doors and keep current clients motivated and engaged with your business. Start out by hosting a fun run that starts outside of your business. The initial set up will take some work, but a racing event hosted by your facility…
If you have been following my blog the last three weeks you are now aware of the essential things you need to know before you can start building a successful marketing plan that will bring in tons of new fitness clients. You need to know YOURSELF. You need to know YOUR BUSINESS. You need to know YOUR…
In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success! You MUST KNOW YOUR BUSINESS! It can be tough to dig deep and understand the ins and outs of your…
Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine! So that means it’s time for you to get busy! What are you doing to entice people back or into your program? Are you offering some type of promotion…
Cancellation policies can be tricky, but with the correct approach they don’t have to mean lost revenue and they don’t have to mean upset clients. The following simple steps help us avoid most of the issues that can arise when a client cancels after our predefined cancellation deadline (24hrs). This can work for you too!…
We are quickly approaching the 4th of July, which falls on a Thursday this year. So…what will you do? Will you be closed all day? Will you offer a specialty class? No matter what you do make sure your clients know their options and help them reschedule their appointments….don’t let them cancel! …
We recently had our mandatory monthly team meeting and I wanted to try something new. Here is what I needed: New ideas on how to cut costs New ideas on how to increase revenue Our staff to feel included and connected to the decisions we make Don’t forget to sign up to automatically receive…
Do you classify your staff as employees or independent contractors? Either way, you should know the law! I just returned from IHRSA where I attended a session by an attorney who talked about the IRS crackdown on Fitness Clubs and Studios categorizing Trainers as Independent Contractors when they should be classified as Employees. All it…
