One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many…
As part of our yearly marketing plan we schedule monthly staff accountability tasks. Some examples might be sending client shoppers in to see how our trainers do with an initial assessment, or a manager picks random client files to audit to make sure client files are being taken care of correctly or having trainers conduct…
I have blogged about the importance of using productivity goals with trainers. Making sure all of your trainers are in that productivity “sweet spot” can mean success for both the trainer’s bottom line and YOURS! Read my blog post on productivity goals to learn more. Here is a recent email that our Personal Training Manager…
“The Go Giver” is a quick easy read that follows a young, ambitious sales associate trying to reach success in this career. He’s working hard but not getting anywhere when a colleague provides him the name of a consultant who could provide him the insight he needs to excel. In this parable, we are introduced…
If your clients are like mine….more and more of them are signing up for running events. This trend is not only wonderful for your clients’ and their health….it can also be an easy way for you to earn extra revenue with a running program! Check out how we operate our running program, set up your own and…
There are a lot of different ways to achieve the same results. That’s why during our annual Spring Makeover Challenge, our trainers and their teams compete against each other to see who can shed the greatest amount of body fat in 6 weeks using different approaches. So far in this series, I’ve shared with you 2…
In the colder climates, it is common over the winter months to gain a little weight. The days are shorter, it’s cold outside and we just don’t get as much activity and access to local healthy fruits and vegetables. It’s one of the reasons that every spring we launch our annual Spring Makeover Challenge to help our…
Hey Fit Pros, I recently attended the International Personal Training Summit in Seattle and wanted to share with you some of the highlights from the event in case you weren’t able to be there…. Dr. Len Kravitz on Exercise Conditioning: The biggest difference been sedentary couch potatoes who were lean or those obese was not…
If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let…
In today’s world of fast paced life, social media and 100 ways to distract your clients and potential clients….it is essential that you are always thinking about how to mix up what you do for your clients and to find ways to get serious attention. Well, that is just what I did on Monday and…
