We have discussed the importance of knowing yourself and of knowing your business if you want to see marketing success. Now to step 3….KNOW YOUR CLIENTS! It is essential to understand exactly who your clients are before you start marketing to them. Narrowing down the type of client your business will cater to will effect your marketing strategies in every way….
In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success! You MUST KNOW YOUR BUSINESS! It can be tough to dig deep and understand the ins and outs of your…
It is around this time of year that I start thinking about our marketing strategies for the following year. Every year I build a solid marketing plan for our business. It is like a blueprint for what we are going to market, the initiatives we will implement, the events we will host, the seminars we will put…
Clients are getting back from summer holidays, their kids are back in school and guess what? Many are ready to get back into their fitness routine! So that means it’s time for you to get busy! What are you doing to entice people back or into your program? Are you offering some type of promotion…
Sometimes clients need to be reminded of how important it is that strength train…. and hopefully….start/continue training with you! Try sending them this article I wrote for our local paper. Remind clients of all the reasons muscle conditioning is critical. Share with potential clients as well…. “As we get older, we tend to lose muscle…
We always have fun events and adventures planned for our clients to sign up for. Some of them are free seminars and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients, potential new clients…
If you are in the fitness industry you know that a major part of your time and effort goes into self promotion. Whether that be asking for referrals, sending press releases, hosting free seminars and more. So what are some of the simple, but essential ways to fill a class, fill a team training of…
Last week I gave you some action steps to help your clients and your business as we lead up to Valentine’s Day. We LOVE to share the LOVE in February. You should too! Here at the deals we are running for Valentine’s Day/The Month of February: 10% off Partner Training Introduction to Group Training Package…
We have 2 weeks until Valentine’s day. Take these action steps to inspire your clients and potential clients to ‘give the gift of fitness’ to their loved ones….
It’s January and it is crunch time in the fitness industry. This is your ‘make or break’ time. Right now we all have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that…come January….people are…
