I hope you had a happy and healthy Thanksgiving! Last week I shared my podcast from the IDEAfit Pro Show: If You Don’t Think You’re Running a Business, You’re Probably Not. This week I have another podcast to share with you! Leading a Profitable Fitness Studio from the Fitness Business Podcast. Don’t forget to sign up…
Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?! My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal…
I have blogged about how we use productivity reports to gauge how full our personal trainers’ schedules are, as a way to reward personal trainers when they hit specific productivity goals and as a way to measure how our personal training business is doing overall. Here are 3 blog posts on this topic that will…
One of the programs we recently tried to run had to be canceled due to low registration. It was an event you have to pay for, but it would have been well worth it! I sent out an email to our personal training team asking them why they thought the event didn’t get very many…
We are always trying to find ways to show our clients how much we love and appreciate them and we are also always trying to find ways to get clients back in to train with us if we haven’t seen them in awhile. You can accomplish both of these things by doing one very simple…
I wanted to share one last bit of information with you regarding the introduction you give to clients that are starting your weight loss challenge (or really just starting to work with you in general). Below is an excerpt from our Fitness Results Manual (which you can have and make your own…go HERE for more…
If you have been following my blog for awhile you may be familiar with our most successful “extra” revenue generating program of the year. It is our Spring Makeover Challenge! We generate about $20k in extra revenue with this program every spring. I like to remind fit pros of these types of programs and let…
Happy Thanksgiving to all of the US fitness professionals! Of course today I am thinking of all the things I am thankful for….my family, friends, co-workers and the fact that I get to work (everyday) in an industry that I love. It is because of all of you that our industry has become what it…
Last week I gave you tons of ideas and initiatives that you should/could be implementing during the next month or two. I told you about holiday schedule changes, a special promotion, holiday cards/gifts and how to start writing your 2014 Marketing Plan. Here are a couple more things that YOU should be doing right now……..
Do you send out holiday cards to your clients around this time every year? It is a great idea, but it can cost quite a bit. I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients. We create our…
