This year was the 18th anniversary of Northwest Personal Training (our studio in Vancouver, WA) and I wanted everyone in our community to know about it! We did lots of social media posts, mass emails, out reach to our community partners and posted fliers around the studio. However, the most successful action I took was…
Fit pros! This is the time of year your clients start thinking about getting in shape for summer and often get a boost of energy with the longer days so…that means NOW is an amazing time to reach out to your clients who haven’t been in for a while and to all of your other…
We always have lots of fun events, adventures and clinics for our clients to sign up for. Some of them are free clinics and some are events and adventures that our clients pay for. All of these events keep our clients active, happy and engaged in our business. They also bring in new clients and potential…
Fit Pros. What are your “must haves” when you are marketing your business? I have given you lots of marketing ideas in my blog posts over the years and today I wanted to give you the short and sweet version of some of our “must haves” when it comes to marketing at Northwest Personal Training. Start…
It is no secret that online marketing is a MUST for all businesses. As fitness business owners and managers we know that we need to have accurate and enticing information on services like Mindbody Online, IDEA Find a Personal Trainer, Google and Yelp. We need to have mobile friendly websites and be posting, sharing and…
In previous blog posts I have walked you through how to truly be prepared to run and market a successful business. We have reviewed how to ensure you know your clients, know your competition, know your businessand know yourself. Once you know all of these aspects of your business you are ready to establish a mission statement, vision and motto….
It is getting progressively more difficult to capture the attention of our clients and potential new clients when trying to advertise our services. The amount of social media and email notices we each get in a day can be overwhelming and that often means we miss things or don’t have the time to read each…
At Northwest Personal Training all of our group fitness instructors are also personal trainers at our studio and this set up is a win/win for everyone. Our group fitness clients get high quality instructors who are also personal trainers and can bring their extra expertise to the group setting. Having our personal trainers teach our…
We all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get…
Planning and executing a weight loss challenge can be daunting, but the payout can be HUGE if you do it right. So, how do we execute our yearly 6 week weight loss challenge that typically brings in $15k – $20k in extra revenue? Our Spring Makeover Challenge details…how it works!: Participants register in advance for…
