Fit Pros. What are your “must haves” when you are marketing your business? I have given you lots of marketing ideas in my blog posts over the years and today I wanted to give you the short and sweet version of some of our “must haves” when it comes to marketing at Northwest Personal Training.
Start Here! Create a detailed yearly marketing plan and execute on it diligently
Make sure to include:
- Promotion dates and details
- Internal and external marketing initiatives
- The events that you will host
- Monthly staff accountability check-ups
- Topics for monthly specialty programs
- Team meeting dates
- Team birthdays and anniversaries
We use our software service (Mindbody Online) to run past client reports. Our trainers use part of their admin time to call their past clients (or clients they haven’t seen in awhile) to encourage them to come back to our facility. (Want to try Mindbody Online? Get 15% off your first 3 months).
Online Marketing (we all know it is must, but how should you spend your time?)
Facebook is still one of the #1 ways we market our promotions, upcoming events and more. Remember images and videos are becoming more and more important. Use power words, use fun and attention grabbing images and post (and share content from other sites) regularly.
Write a weekly client blog
Blogs can take a lot of work and being consistent is essential, but the payoff is worth it. Blogs keep you top of mind with potential clients & current clients! They also give you something to share on social media sites, on emails with your clients and/or potential new clients. Blogs also keep clients informed about your business and they help clients stay motivated!
Referrals, referrals, referrals
Referrals are STILL one of the most successful ways we bring potential new clients into our studio. Try running a referral incentive to motivate both your staff and your clients to bring in referrals.
Remember, marketing your business should be something that is planned and consistent!
Yours in health, fitness & business,
The Spring Fitness & Training Forum is Sunday March 4th! Join us and other Pacific Northwest Fit Pros for a 1 day event with numerous sessions to choose from. 0.8 NASM & 0.8 NSCA CEUs. ACE CECs coming soon! Lunch is included. 10% off until Feb 25th.
*One of our favorite marketing tools* We use our Mindbody Online service to create reports that identify past clients who we contact directly and encourage to work with us again, through their mobile app for clients and using their online retail store option to sell products and services. Mindbody Online is one of the essential resources that help make our Personal Training Studio a success. (Get 3 months 25% off at signup).