How exciting! We (Northwest Personal Training) were voted the #1 Personal Training Studio and #1 Fitness Class in our county! Email/Social Media Announcement: We are so immensely grateful for your unwavering belief in us for over 23 years! Thank you for voting us #1 Personal Training Studio, #1 Fitness Class, and runner up for Best…
Student & Teacher Summer Promos
Summer break is almost here for students and teachers and that means they will have more time for fitness! We will be running a student and teacher promotion throughout the summer. This is a perfect way to help out our hard working students and teachers AND help increase revenues this summer. Don’t forget to sign…
3 Simple Ways to Promote Your Spring Program
Fit Pros, do you have some type of Mother’s Day program you are promoting right now? If not, take a look at the flier for our Mother’s Day Fitness Retreat and try something similar. Whether you are promoting a Mother’s day program or a spring makeover program….you need to have clear and consistent promotion to…
Feature a Local Business – Help Them & Help You
We recently started a “Featured Local Business Program” here at Northwest Personal Training. How We Run The Featured Local Business Program Choose a local business to feature each month. We ask our staff for help with this and ask their opinions on which local businesses we should offer this program to. The local business should…
Referral Incentive Program for Staff and Clients
As fitness professionals we know that referrals are the best way to obtain new clients. Here at Northwest Personal Training we give incentives to both staff AND clients for referrals. Referral Incentive Program: Current Clients Receive a $25 gift card if their referral schedules for a comp session. If that person purchases a package OR…
Consistent Sales for Spring & Summer
Now is the time to ensure your sales stay consistent throughout the Spring and Summer. Get potential new clients signed up now with follow up and dedication. Try these tips to get more clients through your doors and signed up with your fitness business: Call Them Now! Have staff members call…. Potential customers who came…
How to Run a Weight Loss Challenge
We are currently preparing for our annual Spring Makeover/Weight Loss Challenge. This is our biggest “extra” revenue generating program of the year. We generate about $20k in extra revenue with this program every spring. We normally start the Spring Makeover Challenge in mid April. That means we need to get everything prepared with our personal trainers,…
Sample Press Releases
In my last blog post I walked you through how and why you should send out regular press releases. Now, I want to share 2 of our press releases from this summer. I used the methods that I described in this blog post and it worked! We received a ton of free press from these…
How & Why to Send Regular Press Releases
If your like most fitness facilities…you don’t have a large advertising budget. We get that and press releases are one of the ways we try to drum up free advertising. There is work involved, but it is worth it. Press Releases Create a list of key local media contacts Develop a list of key local…
Google Review Incentive Idea
Positive google reviews are incredibly important when it comes to attracting new clients to your fitness business. Google might be the first place a potential new client comes in contact with your fitness business and we all know they will be reading the reviews! So…how do you get those 5 star reviews? We recently launched…