Category: press release

Consistent Press Releases for Marketing Success

Posted on June 25, 2026 by Sherri McMillan

If your like most fitness facilities…you don’t have a large advertising budget. Press releases are one of the ways we drum up free advertising. There is work involved, but it is worth it. Press Release 101 Create a list of key local media contacts. Do your research – find contact info for local news and…

Sample Press Releases

Posted on October 25, 2022 by Sherri McMillan

In my last blog post I walked you through how and why you should send out regular press releases. Now, I want to share 2 of our press releases from this summer. I used the methods that I described in this blog post and it worked! We received a ton of free press from these…