Most fitness businesses take on a good portion of the marketing responsibilities and the personal trainers spend the majority of their time focusing on their clients, but if you set your trainers up for success they can help with quite a bit of your marketing efforts as well as spend most of their time with…
Should You Be Writing a Blog?
Should You Be Writing a Blog? I have been writing blogs for our clients and for Fitness Professionals for quite some time now and I find it to be well worth the work. Many Fitness Professionals ask us if they should start writing a blog and the quick answer is YES, but….you have to be…
Free Advertising – Will You Work For It?
There are ways to get free advertising, but you will have to work for it. Are you willing to do that? The truth is that most fitness businesses don’t have money to take out ads in magazines or newspapers or create a commercial for the radio or television. But, there are ways to get free…
Weight Loss Challenge – Get Commitment. Get Results.
Weight Loss Challenge – Get Commitment. Get Results. I received tons of great questions about last week’s blog post on how we run our Spring Makeover Challenge. 2 of the most asked questions where: How do you get commitment from clients and ensure that they will see results during the 6 week Challenge What are…
Most Successful Program Of The Year
Our Spring Makeover Challenge is our most successful program of the year! Are you going to try a weight loss challenge this Spring? We are getting ready to launch our Spring Makeover Challenge and it generates $15,000 to $20,000 in extra revenue for us each year. If you are thinking about doing some type of weight loss…
Press Release Success
I have mentioned the importance of sending out regular press releases in the past, but something really great happened for our studio this week that made me want to remind you that you can have press release success just like us! I have a list of local contacts (that I built by going to newspaper,…
Client Getting Initiatives
We recently ran a contest for a chance to win our Business of Personal Training System for free and we asked contestants to give us their best Client Getting Initiatives and we thought you would like to hear some of their ideas! From Brad Hawk (winner!) Owner of Train Better Fitness – Overland Park, KS: “Our VERY BEST client…
Increase Personal Training Profits For FREE
If you have been following my blog then you know that we love to show you tons of ways to increase personal training profits and now we are giving away ALL of our secrets for FREE! That’s right…we are giving away 1 free copy of our Business of Personal Training System! Keep reading to find…
Holiday Cards For Clients
Do you send out holiday cards to your clients around this time every year? It is a great idea, but it can cost quite a bit. I am going to tell you what we do get the biggest bang for our buck when it comes to sending holiday cards to our clients. We create our…
Marketing Tip: Free, Fun & Simple
This is a marketing tip that is free, fun, simple and it is something we do every year. Here is how it works… We make it a priority to take LOTS of pictures at all of the events we participate in and host throughout the year (Everything from rock climbing to racing events to hiking…