It is January and, for most fitness businesses, this is the busiest and most profitable time of year. Is your fitness business thriving? Or is your fitness business struggling to stay organized and proactive? Over the last 24 years of running Northwest Personal Training I have found that having a comprehensive corporate manual is essential…
Try A Senior Fit Series
We will be running an 8 class Senior Fit Series starting at the end of October. This is a perfect way to provide healthy living tips to Senior clients and the Seniors in our community. Try running a Senior Fit Series this Fall at your facility. Have something to market on social media, in press…
Student & Teacher Summer Promos
Summer break is almost here for students and teachers and that means they will have more time for fitness! We will be running a student and teacher promotion throughout the summer. This is a perfect way to help out our hard working students and teachers AND help increase revenues this summer. Don’t forget to sign…
Weight Loss Challenge Recruitment
A couple of weeks ago I wrote a blog post on how to run a weight loss challenge. Here at Northwest Personal Training we host a weight loss challenge every spring. Our personal trainers are currently recruiting participants for their teams. I thought I would share an email that our Fitness & Training Director sent…
Join Me at IHRSA 2022!
I am speaking at IHRSA 2022! Join me! My Presentation: Your Personal Training Department Reimagined During my presentation on Wednesday, June 22 from 9:00 AM to 10:00 AM, you will learn how to build and improve your personal training department so that you can generate more than a million dollars a year. This session will…
Try a Tri Training Program
Do you have clients who are interested in training for a triathlon? Try running a tri training program. Here at Northwest Personal Training we are starting our program next week! This is a way to help clients train for their next event, get clients engaged in your fitness business and earn extra revenue this spring…
Weight Loss Challenge Flier Checklist
In my last blog I walked you through how to Run a Weight Loss Challenge. Now it is time prepare your Weight Loss Challenge flier. Weight Loss Challenge Flier Checklist: Name of your business/logo Name of your challenge Why they should join Program launch date Brief explanation of challenge What they can expect to get…
Lead a Profitable Fitness Business
I hope you had a happy and healthy Thanksgiving! Last week I shared my podcast from the IDEAfit Pro Show: If You Don’t Think You’re Running a Business, You’re Probably Not. This week I have another podcast to share with you! Leading a Profitable Fitness Studio from the Fitness Business Podcast. Don’t forget to sign up…
Effective Marketing & Programming for Clubs & Studios
Not every business has the budget of a large fitness chain. I have written MANY blogs/articles, hosted webinars and conducted trainings on how small fitness businesses and fitness departments can use creativity to be successful….such as: Cost Effective Marketing Initiatives Programming Community Relationships Client Retention Success for Fit Pros During a Pandemic…
Revenue Generating Programs
Your beginning of the year rush is probably starting to slow down. You may be looking for ways to bringing in new clients and ways to keep your current clients engaged with your business and staying healthy. This is a great time to run a weight loss challenge….or at least start planning for a spring…