Fit Pros, I am sure many of you are still trying to recover from the stress COVID put on you and your fitness business. I was interviewed for a story about our 22nd Anniversary at Northwest Personal Training. In the interview I recall how far we have come in 22 years, how we celebrated those…
One of the tasks that is included in our yearly marketing plan is on floor peer reviews for our personal trainers. If you haven’t included this in your yearly marketing plan it isn’t too late! Remember, your clients expect the very best from you and your team. Spending time reviewing each of your personal trainers…
Fit Pros: I am going to keep this blog short and sweet because the message is simple. We need to TAKE ACTION and we need to be HEARD! IHRSA has created a very simple one-click campaign for fitness professionals that allows us to easily communicate with our legislatures to ask for support for the fitness…
We recently learned (despite much effort on our part) that fitness facilities in Washington state must close again. I know that many fitness facilities across the country are facing similar shut downs. We are extremely disappointed, but we have to work with what we have and move forward. I gave these words of encouragement and…
Covid 19 has forced us, here at Northwest Personal Training, to rethink and revamp the way we do things. However, even before the pandemic hit, we recognized that our Group Training program shouldn’t be our main focus. Our differentiator is Private Training. There are many business in the fitness industry who do a great job…
Who would have ever thought that fitness organizations would be struggling to survive during a health crisis when our communities need us now more than ever?! My facility is located in Washington state and we have created a Washington Fitness Alliance with hundreds of Washington clubs, Sports and Recreation Centers and fitness professionals. Our goal…
It’s January and it’s our crunch time, our ‘make or break’ time. Right now you have the best opportunity to make the biggest impact on a lot of people’s lives. This is when people are thinking about getting back in shape. It’s just human nature that come January people are motivated to start working out…
When I was awarded an industry award like IDEA Personal Trainer of the Year or CanFitPro presenter of the year, it was a highlight to my career. It was like the Oscars of the fitness industry. To be recognized for your contributions provides such a strong sense of accomplishment. Unfortunately, only one person wins these…
Three different colleagues that I know had to close down their Personal Training businesses recently. It’s so disheartening because our world needs more world-class personal training businesses to help our communities commit to their health and fitness programs. I’ve found that most businesses struggle because they don’t understand best business practices and they don’t have…
“Empty the pennies from your purse into your mind and your mind will fill your purse with dollars and keep it full forever.” – Ben Franklin It is no surprise that those who choose to spend the most on continuing education are also those that tend to earn the highest incomes in the fitness industry….
