In last week’s blog post I walked you through the importance of knowing yourself before creating a marketing plan and, ultimately, a very successful business. Here is my second step to setting up a foundation for fitness marketing success!
You MUST KNOW YOUR BUSINESS!
It can be tough to dig deep and understand the ins and outs of your business, but it is the only way you will be able to create a marketing plan that will take your business to the next level. Be true to yourself and your business and great things will happen!
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Here are the questions you need to be able to answer about your business before creating your marketing plan:
Where is your business now? Do a business goals and SWOT Analysis Click HERE to see an example of our SWOT Analysis from when we first opened (what are your strengths, weaknesses, opportunities and threats?)
How long have you been in business?
How does your business function?
How many clients do you have?
What types of clients do you have?
How many staff work at your business?
Do you provide low-end or high-end training prices?
Where do you want your business to be? Be specific!
How are you going to get there?
Take a look at this quick video where I walk you through these same steps!
If you take the time to write down and understand the answers to each of these questions your marketing plan will be that much easier to create and a great marketing plan means lots of new faces walking through your doors!
Yours in Health, Fitness & Business
Sherri McMillan
Fall Fitness & Training Forum – Sunday November 3rd
With Guest Presenter Helen Vanderburg
(4 time winner of the CanFitPro Presenter of the year & 2005 IDEA Instructor of the Year)
- 1 Day Event
- CECs
- Lunch Included
- Live. Local. FUN.
- Cutting Edge Info
- Tons of Sessions To Choose From
Register today to get an automatic 10% discount.
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