Hey Fitness Pros, I’ve got to keep this short because I need to get ready for 3200 potential clients coming through our training studio this weekend. Yep, I said 3200! Can’t get a much bigger and better community outreach and external marketing campaign than that! So how do we do it? Well, each year, we…
How to get lots of people to your gyms and training studios…
Hey Fitness Pros, We offer educational seminars at our studios each month that have attracted up to 80+ people for two important reasons: Customer Service Initiative – offer education, knowledge to our existing clients about topics they are interested in. We believe if they know better, they can do better! Knowledge + Action = Results!…
One of my biggest pet peeves in the personal training industry…
One of my biggest pet peeves in the personal training industry is picking up a Client File and not being able to determine what a trainer has been doing with their client. If a trainer does not make any notes in their clients’ files, how can they record and comment on progress (ie John, last…
Big Problem in Personal Training industry – Lack of Regular Program Updates
Hey Fitness Pros, In my next few blogs, I wanted to touch on a few items that I believe would elevate the professionalism and standards in our industry. Please leave your comments at the end of my blog and let me know what you think. Am I on the right track or out to lunch?!…
How Personal Trainers can develop a full clientele base
Hey Fitness Pros, We have a trainer on our team, Rob Cloke, who has been with us for almost 12 years. His schedule is always at capacity, he always hits bonuses and always reaches his revenue goals. So how does he do it and continue to do it for 12 years?! Well, we asked him…
Fitness Pros & Personal Trainers must offer some type of Fall promotion
Hey Fitness Pros, I hope you enjoyed an amazing summer! Mine flew by and was full of incredible adventures including Cycling through Italy, teaching at a resort in Mexico, climbing to the top of Mt. St. Helens, attending two of the world’s best fitness conferences, IDEA in LA and CanFitPro in Toronto, fun runs, triathlon,…
Fitness Pros, Do your Homework!
Hey Fitness Pros, Let me ask you a few questions… Would you do business with a dermatologist with horrible skin? Would you be taken aback by a hairstylist with a horrible hairstyle? Would you see a makeup artist whose personal make-up application is atrocious? And this one might hurt – would you seek the assistance…
What did we do to experience our best May ever?
Hey Fitness Pros, I just made the decision to take all of our marketing dollars for the summer and pour them into social media initiatives. So this month, we launched a Groupon campaign and I ramped up our Facebook ad dollars. And guess what, it worked! We just experienced our best May revenues in the…
Shut up and let them buy!
Resist Your Fear of Asking! You’ve finished the initial session with a prospective client, now what? Sales gurus suggest that we fail to gain commitment to purchase on approximately 62% of prospects because we don’t ask them to participate. You’ve got to resist your fear of asking. Use phrases like “Let’s get started immediately” or…
Overcoming Obstacles to Sales for Personal Trainers
Hey Fitness Pros, As trainers, if we aren’t skilled at helping people overcome their mental barriers to taking action, then they’ll just keep THINKING about starting an exercise program forever and never actually DO anything about it! It’s our job to help people overcome the obstacles that are preventing them from reaching their goals and…