Hey Fitness Pros. Have you noticed on TV, newspaper and radio…everyone is talking about fitness and healthy eating and New Years Resolutions?! Now is the time to position yourself as the local Fitness Expert. Contact local producers and editors and let them know you’re available and pitch some good ideas for them. Exercising on a…
How to get FREE Exposure
Hey Fitness Pros. I’ve written previously about the importance of developing relationships with your local media to increase the amount of FREE exposure you get. One way to let the media know about what you’re doing is a Press Release. But many get tens to hundreds of press releases a day so the question is,…
Testimonials, Testimonials, Testimonials!
Hey Fitness Pros, Whether you’re trying to create a flier for a new program, update your website, or pull together your brochure, testimonials sell far better than a bunch of company text. So figure out what you want to say, and then have someone else say it for you. It’s much more genuine, authentic, trust-worthy…