Sometimes it is OK to Double Dip….especially when it comes to correspondence with your clients. Making phone calls and writing emails to clients on a regular bases is what sets us apart from other fitness facilities in our community. We pride ourselves in showing our clients that we care about them and want them to…
Foundation For Fitness Marketing Success: Know Your Client!
It is absolutely essential to understand exactly who your clients are before you start marketing to them. Narrowing down the type of client your business will cater to will effect your marketing strategies in every way. Once you know who your clients are you can decided on the right types of images to use in your marketing materials,…
How Much Should I Pay My Trainers?
I get asked this question quite often. I have found that is best for business owners and managers to ask themselves a series of questions and weigh the different options, but it is difficult to know where to start right? I am here to help! Here are a couple points to consider: Do you have…
Happy Clients Mean More Clients
Customer service is the corner stone of our business here at Northwest Personal Training & Fitness Education. Our customers are our bosses and as Fitness Pros, our #1 responsibility is to exceed customer expectations. We go out of our way to help clients. We do what you can to service them. We take initiative to take…
Careful and Consistent Marketing For Fitness Professionals
So many Fitness Professionals don’t take the time to create a logo, message and image that can stand the test of time….and they pay for it later. The last thing you want is to realize that the logo and messaging you chose for your business no longer represents who you are. Thus, forcing you to…
Group Fat Loss Program
Spring is here and people start thinking about shedding body fat in time for summer. So it’s a perfect opportunity to offer a Fat Loss program or Weight Loss challenge. At Northwest Personal Training, our Spring Weight Loss and Makeover program has been a huge winner both from a financial and a client success perspective….
What is your B.A.M.?
Last night I was helping Brianna with a project and checking her homework that was due today. As I was going through her work, it became very obvious that she put in the bare minimum and didn’t check her work because there were so many errors. So I was trying to explain to her at…
Change Something
Hey Fit Pros, If your clients want to change something (their weight, their nutrition habits), they have got to change something! Makes sense, doesn’t it? But change is difficult. Most people attempt major changes in their life without setting up a framework for success. How can you get anywhere without a map or a game…
Tell Them This!
How many studies need to be completed that prove diets do not work before our society gets it? The diet industry is still a multi-billion dollar one and continues to thrive despite desperate pleading from leading scientists telling us that diets do not work. We need to wake up and take a dose of reality…
Fitness Pros – Do you want to get lucky?
Hey Fitness Pros, “The harder I work, the luckier I get!” I always related to this quote throughout my entire working career. No matter what position I held…whether I was a waitress making really good tips and all my fellow co-workers asking “How do you make such good tips?” I always thought it was so…