At Northwest Personal Training all of our group fitness instructors are also personal trainers at our studio and this set up is a win/win for everyone. Our group fitness clients get high quality instructors who are also personal trainers and can bring their extra expertise to the group setting. Having our personal trainers teach our…
Personal Training Contest – Get Testimonials
We all know that positive testimonials from our clients are extremely useful when marketing our fitness businesses. But, how do you get clients to tell the world about their successes? Try running this super easy and fun contest to get clients to tell you all about their inspiring stories! This contest also works to get…
What Potential New Clients Are Looking For!
The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape. Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year…
Preparing To Launch Your Weight Loss Challenge
Hey Fit Pros. We are getting ready to launch our yearly Spring Makeover Challenge and we are putting together the final details of how the launch will go and some other details as well. I thought I would share these details with you so that if you have decided to run your own weight loss…
Fill Your Schedule – Encourage Monthly Clients
Clients that come see you for 1 on 1 personal training a couple times a week are the best kinds to get, but not all clients (or potential clients) can, want or need to see you that often. It is a good idea to try to fill the open time slots in your/your staff’s schedule…
Get More Clients – Build Simple Health Professional Alliances!
Get more clients by building strategic health professional alliances! Having health professionals support you and your services will not only….. …….help you to generate more business, it also will give a more professional and credible image to your existing and potential clients. Here are some ideas to help you initiate a relationship with Health…
You Need More Than Just Word of Mouth Referrals!
As fitness professionals we know that word of mouth referrals are going to be the source of most of our new clients. I am sure many of you have even read about different ways to verbally ask for referrals, but verbally asking for a referral is only 1 way to get referrals. There are…
How to Gather Email Leads Online
I talk to lots of fitness professionals that know they need to gather email leads on their websites, facebook pages and blogs, but just don’t know where to start. There is A LOT of information out there on this topic and it can be overwhelming….but gathering qualified email addresses online should be an interracial part of your…
Free Advertising – Will You Work For It?
There are ways to get free advertising, but you will have to work for it. Are you willing to do that? The truth is that most fitness businesses don’t have money to take out ads in magazines or newspapers or create a commercial for the radio or television. But, there are ways to get free…
Most Successful Program Of The Year
Our Spring Makeover Challenge is our most successful program of the year! Are you going to try a weight loss challenge this Spring? We are getting ready to launch our Spring Makeover Challenge and it generates $15,000 to $20,000 in extra revenue for us each year. If you are thinking about doing some type of weight loss…