Hey Fitness Pros, In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So…
More info on launching a $20,000 Six week Weight Loss challenge
Hey Fitness Pros, I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge. Our program lasts 6 weeks and has generated $20,000 in that short period of time….
4 things to reach Million Dollar Personal Training success
Launch a wildly successful Weight Loss Challenge
Hey Fitness Pros, Spring is on the way and people start thinking about getting in great shape for summer. The days are getting longer and people have a renewed sense of energy! So it’s the perfect opportunity to launch a “Spring Makeover Challenge” or a “Biggest Loser” competition. Our Spring Makeover Challenge is one of…
5 critical steps to business success as a Personal Trainer
Hey Fitness Pros, I hope you’ve survived the January rush and business is still flowing in. It’s been one month since many of our clients have set New Year’s Resolutions and of course, it’s our job to provide the guidance, support, education and kick in the butt that our clients need to keep them on…
Lessons from Jack LaLanne for Personal Trainers and Fitness Instructors
Dear Fitness Pros, I am so excited to relaunch my Business of Personal Training blog. It’s got a new look and feel with functioning that should make it more user-friendly for you and easier to interact and post comments. My goal is to blog two times per week and provide you with technical, practical and…
Role Play your way to Success!
Hey Fitness Pros. We currently have an intern trainer, Robert. He is fabulous and we are hiring him to start with our team. Today, I gave him my number, name and he had to call me to schedule me for an initial appointment. We role played the scenario and I evaluated him using a variety…
Send out the troops…
Hey Fitness Pros, There is strength in numbers. One person can never sell as much as a whole sales team. So if you manage a group of fitness professionals, every week/month give each person on your team a few gift certificates for Trial Passes. Encourage them to hand them out to people in their community…
Father’s Day focus for Fitness Pros
Hey Fitness Pros. It’s Father’s Day this coming weekend and that should be a big focus all week. I’ve cut and posted some instructions I gave to our team this week. Hopefully it will help you too! High Priority: Father’s Day is this weekend so remember to suggest gift certificates and announce our Guys Bootcamp…
What’s more important – offense or defense?
If you watch sports like most people, you are probably impressed by the extreme athleticism, determination and focus of athletes from around the world. One of our favorite sports to watch and play is Beach Volleyball. We find that this sport can be used as an analogy for business excellence. In the sport of Beach…