As personal trainers and fitness business owners/managers it is important to be able to answer the question most potential clients will ask: Why should I hire YOU? The first step is being able to easily explain how hiring a personal trainer can help your potential new client reach his/her goals: You will provide efficiency and…
Don’t Let This Happen at Your Studio!
Make sure to read this blog because I don’t want this to happen at your studio! Here is what I saw at our studio the other day and the email I sent to our team to ensure that it doesn’t happen again! “Hey Team, I was at the front desk the other day and witnessed a…
Turn Tours Into Sales
You have a specific way that you and/or your staff turns tours into sales right? I sure hope so because if a person has taken the time to walk into your business, they are interested in your services! Now you have to have prove to them that you can help them. If they walk out…
Complimentary PT Session: Close The Sale
Over the last month I have blogged about the importance of building relationships with potential new clients in order to get their commitment, the importance of focusing on booking complimentary sessions and how to get those complimentary sessions booked over the phone. You have the info you need…right? You are close! Now you just need to know how to…
Booking First Session Over the Phone
So we have talked about why building a relationship with a potential new client is the best way to get a client to sign up for your services and great ways to market for more comp sessions, but we need to take a step back! The first step to having a successful comp session…
One New Client Is Worth A LOT!
I have challenged each of our team members to book at least 1 comp session in the next week. That may not seem like a lot, but think of it this way….that is 10 scheduled comps for one week. We normally have at least 80% of those comp sessions result in a $1000 package – that’s…
Closing the Sale – It’s Not What You Think
Hopefully you have done some exciting and creative marketing this month and lots of new prospective clients are walking through your doors. Are you and your staff ready for them? During this busy time of year it is so important that you feel comfortable and confident with your sales process. The clients that you sign…
Overcoming Obstacles & Excuses – Week 5
We have made it through the majority of the excuses that your clients will try to use to get out of training with you. After reading these last two scenarios you will be armed with what you need to help your clients overcome these obstacles. Pretty soon your clients won’t even try to get out of workouts…
Overcoming Obstacles & Excuses – Week 4
Here we are at week 4 of our 5 week series on Overcoming Obstacles & Excuses. Remember, knowing how to get your clients or potential clients past these road blocks will keep them coming back for more. It is your job to ensure that they stick to the plan! My knees hurt so I can’t…
Overcoming Obstacles And Excuses – Week 3
I know that you have heard these excuses from your clients before. Read this week’s addition to my series on helping your clients overcome obstacles and excuses. Getting your clients past these excuses can be the key to getting them to invest in your services! I Hate exercise In the beginning, exercise may feel like…