Hey Fitness Pros, “The harder I work, the luckier I get!” I always related to this quote throughout my entire working career. No matter what position I held…whether I was a waitress making really good tips and all my fellow co-workers asking “How do you make such good tips?” I always thought it was so…
Host educational health and fitness workshops and lectures for clients
Health and fitness lectures offer a wonderful opportunity to educate your clients about important topics. We believe that Education + Action = Results so we value offering education to our clients and then, inspire and guide them to take action, therefore, producing fabulous results! You can’t do better if you don’t KNOW better! In addition…
Fit Pro Marketing Rule: Don’t Sell The Braces
I had braces all through high-school. Imagine going through those awkward years wearing braces when the opinion of your peers was so important to your feelings of self-worth! Well as I neared the end of high-school and was approaching Senior Prom and Graduation, I scheduled an appointment with my orthodontist and asked him to remove…
Valentine’s ideas for Personal Trainers
Hey Fitness Pros, 1 week until Valentine’s day. A couple action steps to inspire people to think ‘give the gift of fitness’ to their special loved ones. 1. Get in the habit, and train your staff, to ask each client over the next week “Do you need to pick up a Valentine’s Day gift certificate?” …
Striving for excellence in the Personal Training business
Hey Fitness Pros, “Anyone need advice on making the transition from 5.12 to 5.11?” I saw this quote today. Climbers will understand the significance of this. 5.12 is a much harder climb than 5.11 and the message is, it’s easy to go backwards, to do what you’ve done before, to choose the easy road….but true…
#1 Mistake Personal Trainers make in first session with a new client
Hey Fitness Pros, The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period. Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of…
Fitness Pros going above and beyond…What are you doing?
The key to success as a Personal Trainer is understanding that you are offering so much more than an exercise program. We are in the customer service industry so you have to exceed expectations and go above and beyond. Here’s a few things we do to show our clients how much we love them. 1….
Fitness Professional – Critical tips for business success
Hey Fitness Pros, January is when you should be spending the majority of your marketing dollars. At Northwest Personal Training, we’ve got direct marketing post cards being sent to thousands of homes in our demographics, ads in various local newspapers and magazines, a number of social media and online coupon offers, enewsletter blasts and more. …
Propose a weekly health and fitness column
Hey Fitness Pros, Have you proposed to write a regular fitness column for your local newspaper or magazine? You can’t beat this type of exposure and branding for your business! Research the contact information for all the editors in your area. Then send a weekly or bi-weekly ‘teaser’ email about a hot-topic that you would…
A few critical things you need to know about your Personal Training business in January…
Hey Fitness Pros, January is just around the corner and that means people are going to be ready to jump-start a new fitness program and that’s where you come into the picture to help! A couple critical things that you should know that can make or break your entire year! 1. You should spend about…