Hey Fitness Pros, I hope you enjoyed an amazing summer! Mine flew by and was full of incredible adventures including Cycling through Italy, teaching at a resort in Mexico, climbing to the top of Mt. St. Helens, attending two of the world’s best fitness conferences, IDEA in LA and CanFitPro in Toronto, fun runs, triathlon,…
Fitness Pros, Do your Homework!
Hey Fitness Pros, Let me ask you a few questions… Would you do business with a dermatologist with horrible skin? Would you be taken aback by a hairstylist with a horrible hairstyle? Would you see a makeup artist whose personal make-up application is atrocious? And this one might hurt – would you seek the assistance…
Increase your Personal Training revenues this summer
Hey Fitness Pros, Can you believe that summer is just around the corner?! It’s my favorite season of the year and I look forward to all the outdoor activities, the beach, BBQs and sunny, warm days! But many personal trainers don’t enjoy summer because they experience a substantial dip in their income as clients reduce…
What did we do to experience our best May ever?
Hey Fitness Pros, I just made the decision to take all of our marketing dollars for the summer and pour them into social media initiatives. So this month, we launched a Groupon campaign and I ramped up our Facebook ad dollars. And guess what, it worked! We just experienced our best May revenues in the…
Shut up and let them buy!
Resist Your Fear of Asking! You’ve finished the initial session with a prospective client, now what? Sales gurus suggest that we fail to gain commitment to purchase on approximately 62% of prospects because we don’t ask them to participate. You’ve got to resist your fear of asking. Use phrases like “Let’s get started immediately” or…
Every personal trainer must read this…
Hey Fitness Pros, I was forwarded the following article that I think every Personal Trainer should read. It may be a bit controversial but definitely addresses some important points and is a great reminder! Maybe read it together at your next team meeting…Be sure to leave a comment on my blog. I’d love to hear…
Overcoming Obstacles to Sales for Personal Trainers
Hey Fitness Pros, As trainers, if we aren’t skilled at helping people overcome their mental barriers to taking action, then they’ll just keep THINKING about starting an exercise program forever and never actually DO anything about it! It’s our job to help people overcome the obstacles that are preventing them from reaching their goals and…
You need to get on this asap!
Hey Fitness Pros, Mothers Day is 2 weeks away and I wanted to make sure you’ve got something special planned for the ladies at your club. Here are some ideas that are not too late to initiate: Offer a Mother’s Day special on services. We offer specials on Personal Training, Partner Training, Massage, Pilates and…
Success with Groupon for Fitness Pros
Hey Fitness Pros, We launched our 1st Groupon promotion this weekend and from our perspective, it was wildly successful. We signed up 179 new clients! That’s 179 people and all their friends who they will rave about us to!!! A huge marketing boost! Here is how it worked: – Offer: $99 for 6 Weeks of…
One of my biggest pet peeves…
Hey Fitness Pros, Just returned from Spring Break in the Dominican Republic with my kids. I did another teaching vacation in exchange for free accommodations, food and drinks for myself, a guest and my 2 kids. It’s the best gig ever! World-class resort and I get to meet amazing people from all over the world! …