Hey Fitness Pros, January is when you should be spending the majority of your marketing dollars. At Northwest Personal Training, we’ve got direct marketing post cards being sent to thousands of homes in our demographics, ads in various local newspapers and magazines, a number of social media and online coupon offers, enewsletter blasts and more. …
Propose a weekly health and fitness column
Hey Fitness Pros, Have you proposed to write a regular fitness column for your local newspaper or magazine? You can’t beat this type of exposure and branding for your business! Research the contact information for all the editors in your area. Then send a weekly or bi-weekly ‘teaser’ email about a hot-topic that you would…
A few critical things you need to know about your Personal Training business in January…
Hey Fitness Pros, January is just around the corner and that means people are going to be ready to jump-start a new fitness program and that’s where you come into the picture to help! A couple critical things that you should know that can make or break your entire year! 1. You should spend about…
What are you doing for your clients?
Hey Fitness Pros, What are you doing for your clients for the holidays? Here’s some ideas… 1. Thanksgiving workout. We’re doing a special class and also hosting a Flag Football and Ultimate Frisbee event. Clients can burn all the Thanksgiving dinner calories before-hand! 2. Holiday specials. We offer our biggest specials of the year right…
The most critical business action you can take!
Hey Fitness Pros, As things start to wind down for the Holiday season, now becomes the most important period of time for me. It’s when I put aside time to plan and prepare for 2012. Remember the saying “Fail to Plan and Plan to Fail!” We want to enjoy an incredible 2012 year and so…
3200 potential clients…
Hey Fitness Pros, I’ve got to keep this short because I need to get ready for 3200 potential clients coming through our training studio this weekend. Yep, I said 3200! Can’t get a much bigger and better community outreach and external marketing campaign than that! So how do we do it? Well, each year, we…
How to get lots of people to your gyms and training studios…
Hey Fitness Pros, We offer educational seminars at our studios each month that have attracted up to 80+ people for two important reasons: Customer Service Initiative – offer education, knowledge to our existing clients about topics they are interested in. We believe if they know better, they can do better! Knowledge + Action = Results!…
One of my biggest pet peeves in the personal training industry…
One of my biggest pet peeves in the personal training industry is picking up a Client File and not being able to determine what a trainer has been doing with their client. If a trainer does not make any notes in their clients’ files, how can they record and comment on progress (ie John, last…
Big Problem in Personal Training industry – Lack of Regular Program Updates
Hey Fitness Pros, In my next few blogs, I wanted to touch on a few items that I believe would elevate the professionalism and standards in our industry. Please leave your comments at the end of my blog and let me know what you think. Am I on the right track or out to lunch?!…
How Personal Trainers can develop a full clientele base
Hey Fitness Pros, We have a trainer on our team, Rob Cloke, who has been with us for almost 12 years. His schedule is always at capacity, he always hits bonuses and always reaches his revenue goals. So how does he do it and continue to do it for 12 years?! Well, we asked him…