The biggest surge in Fitness Club memberships is always January! After resolving to become more fit and healthy, many people will rely on the assistance of a health club to help get in shape. Unfortunately, according to IHRSA, the International Health, Racquet & Sports Association, 35% of people who join a fitness club quit each year…
As personal trainers and fitness business owners/managers it is important to be able to answer the question most potential clients will ask: Why should I hire YOU? The first step is being able to easily explain how hiring a personal trainer can help your potential new client reach his/her goals: You will provide efficiency and…
As fitness business owners and managers we are all looking for ways to generate extra revenue this summer and I wanted to share just one of the creative ways we encourage clients to work with us over the summer! Everyone wins with this summer revenue generating idea: It is simple. Students are out of…
Make sure to read this blog because I don’t want this to happen at your studio! Here is what I saw at our studio the other day and the email I sent to our team to ensure that it doesn’t happen again! “Hey Team, I was at the front desk the other day and witnessed a…
There are ways to get free advertising, but you will have to work for it. Are you willing to do that? The truth is that most fitness businesses don’t have money to take out ads in magazines or newspapers or create a commercial for the radio or television. But, there are ways to get free…
Weight Loss Challenge – Get Commitment. Get Results. I received tons of great questions about last week’s blog post on how we run our Spring Makeover Challenge. 2 of the most asked questions where: How do you get commitment from clients and ensure that they will see results during the 6 week Challenge What are…
If you LOVE Your Clients it really can pay off! Save Money: Keep Clients Did you know that business experts say that it’s 6x more expensive to get new clients than to keep the clients you have? It is true and outside of our consistently exceptional customer service and world class trainers I am always trying…
I have mentioned the importance of sending out regular press releases in the past, but something really great happened for our studio this week that made me want to remind you that you can have press release success just like us! I have a list of local contacts (that I built by going to newspaper,…
You have a specific way that you and/or your staff turns tours into sales right? I sure hope so because if a person has taken the time to walk into your business, they are interested in your services! Now you have to have prove to them that you can help them. If they walk out…
If you have been following my blog then you know that we love to show you tons of ways to increase personal training profits and now we are giving away ALL of our secrets for FREE! That’s right…we are giving away 1 free copy of our Business of Personal Training System! Keep reading to find…
