Hey Fitness Pros,
Let me ask you a few questions…
Would you do business with a dermatologist with horrible skin?
Would you be taken aback by a hairstylist with a horrible hairstyle?
Would you see a makeup artist whose personal make-up application is atrocious?
And this one might hurt – would you seek the assistance of a Personal Trainer who clearly has significant body fat to lose to help you lose weight? Sure, I know of a few fitness trainers who hold excess body weight and are successful. But they are few and far between and they most likely have to work much harder to excel in our industry than someone who looks and acts the part (aka – not ‘perfect’ but definitely a healthy and fit physique and lifestyle).
And here’s another one for our industry? Would you seek the assistance of a consultant or mentor to help you develop your Personal Training business or studio if they themselves do not or have never owned a successful PT business. There are plenty of so-called fitness industry consultants that claim to be able to help but I’ve heard so many horror stories of fitness pros being led down the wrong path by someone who really didn’t know what they were talking about. So do your homework when hiring a consultant to help you increase your business revenues. First, make sure they know how to do it themselves!
Yours in health, fitness and business,
Sherri McMillan
ps. If you’d like to take a look at our systems for generating more than $1 million dollars per year at both of our PT studios, click on this link. A tried, tested and proven system!
http://www.businessofpt.com/business-of-personal-training/
