Hey Fitness Pros, 1 week until Valentine’s day. A couple action steps to inspire people to think ‘give the gift of fitness’ to their special loved ones. 1. Get in the habit, and train your staff, to ask each client over the next week “Do you need to pick up a Valentine’s Day gift certificate?” …
Striving for excellence in the Personal Training business
Hey Fitness Pros, “Anyone need advice on making the transition from 5.12 to 5.11?” I saw this quote today. Climbers will understand the significance of this. 5.12 is a much harder climb than 5.11 and the message is, it’s easy to go backwards, to do what you’ve done before, to choose the easy road….but true…
#1 Mistake Personal Trainers make in first session with a new client
Hey Fitness Pros, The biggest mistake that I see trainers make in a first session with a new client is trying to fit way too much stuff into a one hour time period. Inevitably they run over time and if they have another client waiting, they rush through or eliminate the most critical aspect of…
Fitness Pros going above and beyond…What are you doing?
The key to success as a Personal Trainer is understanding that you are offering so much more than an exercise program. We are in the customer service industry so you have to exceed expectations and go above and beyond. Here’s a few things we do to show our clients how much we love them. 1….
Fitness Professional – Critical tips for business success
Hey Fitness Pros, January is when you should be spending the majority of your marketing dollars. At Northwest Personal Training, we’ve got direct marketing post cards being sent to thousands of homes in our demographics, ads in various local newspapers and magazines, a number of social media and online coupon offers, enewsletter blasts and more. …
Propose a weekly health and fitness column
Hey Fitness Pros, Have you proposed to write a regular fitness column for your local newspaper or magazine? You can’t beat this type of exposure and branding for your business! Research the contact information for all the editors in your area. Then send a weekly or bi-weekly ‘teaser’ email about a hot-topic that you would…
A few critical things you need to know about your Personal Training business in January…
Hey Fitness Pros, January is just around the corner and that means people are going to be ready to jump-start a new fitness program and that’s where you come into the picture to help! A couple critical things that you should know that can make or break your entire year! 1. You should spend about…
What are you doing for your clients?
Hey Fitness Pros, What are you doing for your clients for the holidays? Here’s some ideas… 1. Thanksgiving workout. We’re doing a special class and also hosting a Flag Football and Ultimate Frisbee event. Clients can burn all the Thanksgiving dinner calories before-hand! 2. Holiday specials. We offer our biggest specials of the year right…
The most critical business action you can take!
Hey Fitness Pros, As things start to wind down for the Holiday season, now becomes the most important period of time for me. It’s when I put aside time to plan and prepare for 2012. Remember the saying “Fail to Plan and Plan to Fail!” We want to enjoy an incredible 2012 year and so…
3200 potential clients…
Hey Fitness Pros, I’ve got to keep this short because I need to get ready for 3200 potential clients coming through our training studio this weekend. Yep, I said 3200! Can’t get a much bigger and better community outreach and external marketing campaign than that! So how do we do it? Well, each year, we…