Category: Marketing

Launch a wildly successful Weight Loss Challenge

Hey Fitness Pros, Spring is on the way and people start thinking about getting in great shape for summer.  The days are getting longer and people have a renewed sense of energy! So it’s the perfect opportunity to launch a “Spring Makeover Challenge” or a “Biggest Loser” competition. Our Spring Makeover Challenge is one of…

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The #1 Problem in the Fitness Industry

Hey Fitness Pros, I just returned from the IDEA Personal Training summit in Washington DC.  It was a fabulous event and the attendees were awesome! I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”.  The content is one that all Fitness Pros need to be aware of and take…

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5 critical steps to business success as a Personal Trainer

Hey Fitness Pros, I hope you’ve survived the January rush and business is still flowing in.  It’s been one month since many of our clients have set New Year’s Resolutions and of course, it’s our job to provide the guidance, support, education and kick in the butt that our clients need to keep them on…

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Lessons from Jack LaLanne for Personal Trainers and Fitness Instructors

Dear Fitness Pros, I am so excited to relaunch my Business of Personal Training blog. It’s got a new look and feel with functioning that should make it more user-friendly for you and easier to interact and post comments. My goal is to blog two times per week and provide you with technical, practical and…

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You’re not going to believe this – Check out how good it worked!

Hey Fitness Pros. Yesterday I emailed you about the importance of making a proposal to media in your area. To show you that I’m not all talk…Yesterday, I took about 10-15 minutes and sent out a Press Release to all my Media contacts. By the end of the day, I received offers to be the…

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Highlight the Holiday Season and everyone Wins!

Hey Fitness Pros. The holidays are just around the corner. My question to you is ‘Do you have a plan to encourage clients to focus on the “Gift of Health, Fitness & Vitality”?! Here’s the thing – people are spending money and buying gifts in late November and all through December. So would you rather…

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