Hey Fitness Pros. The holidays are just around the corner. My question to you is ‘Do you have a plan to encourage clients to focus on the “Gift of Health, Fitness & Vitality”?! Here’s the thing – people are spending money and buying gifts in late November and all through December. So would you rather…
Role Play your way to Success!
Hey Fitness Pros. We currently have an intern trainer, Robert. He is fabulous and we are hiring him to start with our team. Today, I gave him my number, name and he had to call me to schedule me for an initial appointment. We role played the scenario and I evaluated him using a variety…
Send out the troops…
Hey Fitness Pros, There is strength in numbers. One person can never sell as much as a whole sales team. So if you manage a group of fitness professionals, every week/month give each person on your team a few gift certificates for Trial Passes. Encourage them to hand them out to people in their community…
How to get new clients at no cost!
Hey Fitness Pros. Wouldn’t it be awesome if other people were sending you clients all the time?! Well, what if I told you there’s an easy way to do this and it doesn’t cost you anything. I wanted to fill you in on the best way to develop a strategic alliance with a local business….
Use YouTube to highlight and grow your business.
Hey Fitness Pros. We hosted our Summer Solstice event this past Saturday. I had a few of our volunteers take video clips with our $150 flip camera. Then I uploaded them onto YouTube. Mind you, it’s not professional editing but hey, it still gives people a great idea of what we’re all about. I can…
Host your own event and watch your business prosper
Hey Fitness Pros. I’m currently in the final preparation stages for our annual 6 mile Run/Walk and Live Concert fundraiser event at our studio this weekend. We’ve got the street in front of our business blocked off where we’ll start and finish the event, we’ll have a stage set up for the Live Band, vendors…
Father’s Day focus for Fitness Pros
Hey Fitness Pros. It’s Father’s Day this coming weekend and that should be a big focus all week. I’ve cut and posted some instructions I gave to our team this week. Hopefully it will help you too! High Priority: Father’s Day is this weekend so remember to suggest gift certificates and announce our Guys Bootcamp…
Get FREE Press!
I just sent out a Press Release to our local media reps. It made me think that I should send out a Blog to you about how to do this to get Free Press in your community. Here’s the premise and approach… Who has the money to take out ads in magazines or newspapers or…
Stay Busy so you can get Busy!
Think about the last time you were looking for a good restaurant. Let’s say you came across a restaurant that was empty. What are your first thoughts? Probably something like – “This restaurant can’t be that good. There’s no one there!” Typically, you’re more drawn to a restaurant that’s got a lot of people in…
Grass Roots Promotions Really Work!
Let’s say you’ve got a new Outdoor Bootcamp program you want to promote. Or you’re hosting a fundraising event. Or maybe you’re organizing a Girls Night Out at the club. How do you get the word out? Take a multi-focused approach. Personal Invitations – If you are in a facility setting, have your receptionists personally…