As fitness professionals we know that word of mouth referrals are going to be the source of most of our new clients. I am sure many of you have even read about different ways to verbally ask for referrals, but verbally asking for a referral is only 1 way to get referrals. There are…
How to Gather Email Leads Online
I talk to lots of fitness professionals that know they need to gather email leads on their websites, facebook pages and blogs, but just don’t know where to start. There is A LOT of information out there on this topic and it can be overwhelming….but gathering qualified email addresses online should be an interracial part of your…
Free Advertising – Will You Work For It?
There are ways to get free advertising, but you will have to work for it. Are you willing to do that? The truth is that most fitness businesses don’t have money to take out ads in magazines or newspapers or create a commercial for the radio or television. But, there are ways to get free…
Most Successful Program Of The Year
Our Spring Makeover Challenge is our most successful program of the year! Are you going to try a weight loss challenge this Spring? We are getting ready to launch our Spring Makeover Challenge and it generates $15,000 to $20,000 in extra revenue for us each year. If you are thinking about doing some type of weight loss…
Press Release Success
I have mentioned the importance of sending out regular press releases in the past, but something really great happened for our studio this week that made me want to remind you that you can have press release success just like us! I have a list of local contacts (that I built by going to newspaper,…
Client Getting Initiatives
We recently ran a contest for a chance to win our Business of Personal Training System for free and we asked contestants to give us their best Client Getting Initiatives and we thought you would like to hear some of their ideas! From Brad Hawk (winner!) Owner of Train Better Fitness – Overland Park, KS: “Our VERY BEST client…
Personal Training is Affordable!
Happy New Year Fit Pros and welcome to our busiest time of year. If you have planned and executed your advertising correctly…you should be seeing TONS of potential new clients walk through your doors. When you sit down to discuss how these potential new clients will work with you it is likely that you will…
Marketing Tip: Free, Fun & Simple
This is a marketing tip that is free, fun, simple and it is something we do every year. Here is how it works… We make it a priority to take LOTS of pictures at all of the events we participate in and host throughout the year (Everything from rock climbing to racing events to hiking…
Time To Develop Your Marketing Plan For 2013
Right now I am hard at work creating our 2013 Marketing Plan for our business. This is the monthly plan that our entire team will follow next year. The marketing plan includes: Promotion dates and details Our internal and external marketing initiatives The events that we will host Monthly staff accountability check-ups Topics for monthly specialty…
3,000 Potential New Clients
Raise a lot of money for local charities. Help people experience a huge sense of accomplishment. And let it enhance your business by getting to know 3000 potential new clients! I am so proud and honored to say that the 6th annual Girlfriends Half Marathon was a huge success! The weather held out for us…