Hey Fitness Pros, Just returned from Spring Break in the Dominican Republic with my kids. I did another teaching vacation in exchange for free accommodations, food and drinks for myself, a guest and my 2 kids. It’s the best gig ever! World-class resort and I get to meet amazing people from all over the world! …
Don’t make this mistake!
Hey Fitness Pros, In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So…
More info on launching a $20,000 Six week Weight Loss challenge
Hey Fitness Pros, I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge. Our program lasts 6 weeks and has generated $20,000 in that short period of time….
Launch a successful & profitable Spring program for your clients.
Hey Fitness Pros, Spring arrives next week and I can’t wait! I love this time of year when days are getting longer and summer is just around the corner! It’s also an exciting time for our business and we definitely take advantage of our clients’ renewed sense of energy and try to give them a…
4 things to reach Million Dollar Personal Training success
Launch a wildly successful Weight Loss Challenge
Hey Fitness Pros, Spring is on the way and people start thinking about getting in great shape for summer. The days are getting longer and people have a renewed sense of energy! So it’s the perfect opportunity to launch a “Spring Makeover Challenge” or a “Biggest Loser” competition. Our Spring Makeover Challenge is one of…
The #1 Problem in the Fitness Industry
Hey Fitness Pros, I just returned from the IDEA Personal Training summit in Washington DC. It was a fabulous event and the attendees were awesome! I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”. The content is one that all Fitness Pros need to be aware of and take…
5 critical steps to business success as a Personal Trainer
Hey Fitness Pros, I hope you’ve survived the January rush and business is still flowing in. It’s been one month since many of our clients have set New Year’s Resolutions and of course, it’s our job to provide the guidance, support, education and kick in the butt that our clients need to keep them on…
Lessons from Jack LaLanne for Personal Trainers and Fitness Instructors
Dear Fitness Pros, I am so excited to relaunch my Business of Personal Training blog. It’s got a new look and feel with functioning that should make it more user-friendly for you and easier to interact and post comments. My goal is to blog two times per week and provide you with technical, practical and…
Set the Plan on Mondays
Hey Fitness Pros. It’s Monday – the start of a new week. It’s a great opportunity to inspire those who you influence. So if you manage a group of trainers or instructors, send out a Marvelous Monday Morning Memo (MMMM). Direct them towards the focus of the week. Provide some praise and thanks to your…