Hey Fitness Pros, As trainers, if we aren’t skilled at helping people overcome their mental barriers to taking action, then they’ll just keep THINKING about starting an exercise program forever and never actually DO anything about it! It’s our job to help people overcome the obstacles that are preventing them from reaching their goals and…
You need to get on this asap!
Hey Fitness Pros, Mothers Day is 2 weeks away and I wanted to make sure you’ve got something special planned for the ladies at your club. Here are some ideas that are not too late to initiate: Offer a Mother’s Day special on services. We offer specials on Personal Training, Partner Training, Massage, Pilates and…
Success with Groupon for Fitness Pros
Hey Fitness Pros, We launched our 1st Groupon promotion this weekend and from our perspective, it was wildly successful. We signed up 179 new clients! That’s 179 people and all their friends who they will rave about us to!!! A huge marketing boost! Here is how it worked: – Offer: $99 for 6 Weeks of…
One of my biggest pet peeves…
Hey Fitness Pros, Just returned from Spring Break in the Dominican Republic with my kids. I did another teaching vacation in exchange for free accommodations, food and drinks for myself, a guest and my 2 kids. It’s the best gig ever! World-class resort and I get to meet amazing people from all over the world! …
Don’t make this mistake!
Hey Fitness Pros, In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So…
More info on launching a $20,000 Six week Weight Loss challenge
Hey Fitness Pros, I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge. Our program lasts 6 weeks and has generated $20,000 in that short period of time….
Launch a successful & profitable Spring program for your clients.
Hey Fitness Pros, Spring arrives next week and I can’t wait! I love this time of year when days are getting longer and summer is just around the corner! It’s also an exciting time for our business and we definitely take advantage of our clients’ renewed sense of energy and try to give them a…
4 things to reach Million Dollar Personal Training success
Launch a wildly successful Weight Loss Challenge
Hey Fitness Pros, Spring is on the way and people start thinking about getting in great shape for summer. The days are getting longer and people have a renewed sense of energy! So it’s the perfect opportunity to launch a “Spring Makeover Challenge” or a “Biggest Loser” competition. Our Spring Makeover Challenge is one of…
The #1 Problem in the Fitness Industry
Hey Fitness Pros, I just returned from the IDEA Personal Training summit in Washington DC. It was a fabulous event and the attendees were awesome! I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”. The content is one that all Fitness Pros need to be aware of and take…