Category: business of personal training

One of my biggest pet peeves…

Hey Fitness Pros, Just returned from Spring Break in the Dominican Republic with my kids. I did another teaching vacation in exchange for free accommodations, food and drinks for myself, a guest and my 2 kids. It’s the best gig ever! World-class resort and I get to meet amazing people from all over the world! …

Read More

Don’t make this mistake!

Hey Fitness Pros, In the fitness industry, because people are investing in something that is intangible, they often suffer from buyer’s remorse after the purchase. They may have just invested $1,000 and their new trainer sends them away with nothing to show for it. It’s not like they can see the positive changes yet. So…

Read More

More info on launching a $20,000 Six week Weight Loss challenge

Hey Fitness Pros, I’ve had a lot of questions since our last post regarding launching a successful Weight Loss challenge.  Our program lasts 6 weeks and has generated $20,000 in that short period of time….

Read More

Launch a successful & profitable Spring program for your clients.

Hey Fitness Pros, Spring arrives next week and I can’t wait!  I love this time of year when days are getting longer and summer is just around the corner! It’s also an exciting time for our business and we definitely take advantage of our clients’ renewed sense of energy and try to give them a…

Read More

4 things to reach Million Dollar Personal Training success

Mud crawl

SM at MMM
Getting crazy for March Muddy Madness

We make it a family event

Read More

The #1 Problem in the Fitness Industry

Hey Fitness Pros, I just returned from the IDEA Personal Training summit in Washington DC.  It was a fabulous event and the attendees were awesome! I was fortunate enough to attend TRX Education Director Fraser Quelch’s session “Changing the Game”.  The content is one that all Fitness Pros need to be aware of and take…

Read More

5 critical steps to business success as a Personal Trainer

Hey Fitness Pros, I hope you’ve survived the January rush and business is still flowing in.  It’s been one month since many of our clients have set New Year’s Resolutions and of course, it’s our job to provide the guidance, support, education and kick in the butt that our clients need to keep them on…

Read More

Lessons from Jack LaLanne for Personal Trainers and Fitness Instructors

Dear Fitness Pros, I am so excited to relaunch my Business of Personal Training blog. It’s got a new look and feel with functioning that should make it more user-friendly for you and easier to interact and post comments. My goal is to blog two times per week and provide you with technical, practical and…

Read More

Make a choice – To take a dip in income or not!

Hey Fitness Pros, As we enter summer, personal trainers start to brace for the slower season with clients away on holidays. You can choose to either take the dip in income and enjoy a few extra hours of rest and relaxation…Not a bad idea actually! Or if reducing your income is not exactly what you…

Read More

Host a party!

Dear Fitness Pros, When was the last time you hosted a party in honor of your clients? It doesn’t need to cost much or take a ton of time to pull together. It can be as simple as arranging a group rate at a Bowling Center, a Paint Ball Location, a Salsa club, a Go-Kart…

Read More