Many fitness professionals just assume that they won’t get new clients during the summer months because clients tend to be busy with vacations, kids at home and spending time with friends and family. Don’t be one of those fit pros! Keeping your schedule full and even bringing in new clients during the summer is possible. Here are two ways that we encourage our trainers to bring in new clients over the summer!
1. Inspire a Summer to Remember Referral Incentive:
It’s a great way to earn some extra cash just by inspiring someone to take action on their health and fitness goals. For Our Personal Trainers – Whoever books a comp, gets $25 (not just schedule the comp but you actually have to ask for the appointment through a networking phone call, referral, tour etc). Whoever does comp and client purchases, gets $25. You might as well earn an extra $$ while inspiring someone to take action! And remember, our current clients win too so be sure to ask for those referrals and let them know we reward them too! Current Client receives a FREE Private Training session to thank them for the referral!!
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So How Do You Get Referrals?
- We service our current clients so well they are bragging about us to everyone they know. Look for openings in conversations..ie when someone is mentioning their spouse, best friend, co-worker who is in pain or wants to get in shape, use that as an opportunity to help and get them set up for a complimentary session right away.
- Work our leads and networking lists. There is no shortage of people in our community who need your help. You just need to prove your value and how you can help them!
- Give out Gift Cards and Trial passes every chance you get! Give people a reason and incentive to try us out.
- For more referral ideas try reading my blog You Need More Than Just Word of Mouth Referrals!
2. A Summer to Remember – Quick Fix
Three different package options for new clients – at a reduced rate!- All programs offer 6 weeks of focused training & 1 hour sessions!
- Only available for a limited time
Be creative, think of ways to get new clients into your facility even during this traditionally “slow” time of year for fitness facilities and fitness professionals!
Yours in health, fitness & business,
Sherri McMillan
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