Hey Fitness Pros,
January is just around the corner and that means people are going to be ready to jump-start a new fitness program and that’s where you come into the picture to help!
A couple critical things that you should know that can make or break your entire year!
1. You should spend about 3-5% of your total gross yearly revenues on a solid marketing and advertising plan. So for example, let’s say your business brings in $500,000 per year. Three percent of that would be $15,000 and that’s what you should spend throughout the year on all of your initiatives.
2. You should spend about 40% of your total marketing dollars in January. So if you’ve got $15,000 for the year, you should be spending about $6000 in January. This is when people are thinking fitness and you want them thinking of YOU! So get your name in front of a lot of people in January.
3. Your marketing campaign should be diverse…online, social media, print, ads, referral incentives etc. Don’t put all your eggs in one basket. Diversify your campaign.
4. Don’t wait until January to pull together your January campaign. Way too late by then! You should be finalizing your entire plan right now!
Hope this helps you get a jump-start on things and brings you incredible business success in 2012.
Yours in health, fitness and business,
Sherri McMillan
ps. Our Business of Personal Training system is hands-down the most comprehensive and critical system for your Personal Training system. Make the investment and watch your business soar in 2012. Contact kari@nwpersonaltraining.com and she’ll get you all set up. We offer payment plans so by the time you’ve completed payments, you’ll already be experiencing significant increases in your revenues!
