Fit Pros, I am sure many of you are still trying to recover from the stress COVID put on you and your fitness business. I was interviewed for a story about our 22nd Anniversary at Northwest Personal Training. In the interview I recall how far we have come in 22 years, how we celebrated those years and how we have fought our way through the last 2 years (the most difficult in our history) and still came out on top.
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Here are some highlights from the story “Northwest Personal Training Celebrates 22 Years in Business“:
Used The “COVID” Time Wisely
“We used the time the best that we could to assure we could come out of this stronger than ever. We were not going to let COVID take us down – unfortunately 30% of the fitness industry has closed down for good. We were not going to let that happen to us!”
Found The Blessings
While the pandemic deeply impacted her business – and the fitness industry as a whole – McMillan shares that there have been some blessings to come out of it, too. Clients have recognized that they can still get a great virtual workout in – even if they are traveling, or don’t want to leave the house. The team at Northwest Personal Training regularly offers these online workouts for clients, in addition to providing training sessions in their client’s homes. However, most clients choose to utilize the newly remodeled studio space.
Rebuilding After the “Storm”
“It’s been the toughest two years in my fitness career,” shared McMillan. “We are slowly rebuilding our team with some world-class trainers who are passionate about helping people and changing lives. Our systems and our passion on health and fitness, as well as our mission to help people, got us through. We are also so thankful for our fitness family – team and clients that bonded together to get us through!”
Looking Ahead
McMillan is excited about providing the keynote presentation at the International IDEA Personal Training Institute in Virginia at the end of February. She will also continue her work on the Washington Fitness Alliance, advocating and providing a voice for the fitness industry.
“The fitness industry needs a stronger voice to be considered as part of the health spectrum. It’s much easier to prevent disease than treat it!” – Sherri McMillan
Yours in health, fitness & business,
Sherri McMillan
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