Our core values and systems have worked for years and they will not change. However, we cannot afford to become complacent when it comes to continually evolving and improving our business. This fact has never been more clear than in the last year. We have been innovative and willing to adjust to life and business during a pandemic. Recently, we decided to take another step toward growing our business and our brand.
We have decided to create a Medical Advisory Board. Why? Because we would like to increase our brand awareness to include not only being a “gym,” but also an essential “wellness” resource. We started by becoming members of the Medical Fitness Association. It was at their suggestion that we started the process of creating a Medical Advisory Board.
We are in the beginning stages of creating this board. The first step is to find members! We have asked our staff to suggest medical professionals that they know and trust to be part of our board. We will review the suggestions from our staff and begin recruiting soon.
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Examples of medical professionals we will recruit to be on our Medical Advisory Board:
Chiropractors
Physical Therapists
Sports Doctors
Massage Therapists
What will the Medical Advisory Board do?:
Meet a few times per year so that the board members can provide insight to our team on our practices.
The board members could be available to host workshops for our clients.
The board members would be available to provide info to our clients and staff.
What will the medical professionals get in return for being on our Medical Advisory Board?:
Complementary group exercise and virtual group training
15% off private training rates
This is a time when many fitness businesses are making changes and improving….in order to stay open. Try creating a Medical Advisory Board as a way to better serve your clients and to stand out as a “wellness” resource in your community.
Yours in health, fitness & business,
Sherri McMillan
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