This is a marketing tip that is free, fun, simple and it is something we do every year.
Here is how it works…
- We make it a priority to take LOTS of pictures at all of the events we participate in and host throughout the year (Everything from rock climbing to racing events to hiking to charity events to specialty programs and more). Tip: make sure to get random pictures of trainers and clients together during normal training sessions too. These are often times the best pictures!
- All of the pictures are saved in organized folders on a shared computer.
- Starting at the end of October we start pulling together a slideshow/video with these images. We try to use mostly pictures of our clients. We add some music and inspirational quotes.
- We run the slideshow at our holiday party so that our clients can relive all the fun they had with us over the past year (what a great client retention tool!)
- Finally, we post the video on YouTube and on the front page of our website and leave it there until we create the video for next year.
[youtube]http://youtu.be/VNpN7uRy2Tc[/youtube]
What a great way to share how amazing you are with potential new clients and to appreciate and recognize your current clients. This video captures the essence of who we are as a business and as a “family.” We can share it over and over again throughout the year and once again…it is FREE to do.
We used Windows Live Movie Maker to create this video. It takes a little time to learn any video editing software, but the more you do it the easier it gets. Give it a try! It works for us. It can work for you!
Remember, that NOW is the time to put together your marketing plan for 2013.
If you haven’t started developing your marketing plan for 2013 yet…you need to! If you don’t know where to start we can help. Just email our Fitness Education Director at kari@nwpersonaltraining.com and she will let you know about the resources we have to help you stay organized and successful in 2013.
(FYI: we will be sharing the 2013 Marketing Plan with our Mastermind Group ASAP…exciting news coming about our Mastermind Group so stay tuned)
Yours in Health, Fitness & Business,
Sherri McMillan
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